100 things to do in Brazil before you die

Agency: FCB


Brazil has one of the highest homicide rates in the world, with 30.5 murders per 100,000 people. It’s an endemic problem. In order to call attention to this serious issue and put some pressure on our politicians to do something about it, we created a book with a title that implies it contains all the amazing things you should do in Brazil before you die. But that in fact reports on the ordinary things people were doing before they were violently killed. 100 Things To Do In Brazil Before You Die is a collection of 100 actual articles from Estadão, one of the largest newspapers in Brazil, covering those terrible events.

This professional campaign titled '100 things to do in Brazil before you die' was published in Brazil in April, 2018. It was created for the brand: Estadão, by ad agency: FCB. This Print medium campaign is related to the Media industry and contains 10 media assets. It was submitted over 5 years ago.


Advertising Agency: FCB, Brazil
Film Studio: Vibe Filmes
Music / Sound Company: Satélite
Photography Studios: Marcus Hausser, ShutterImages
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fabio Simões
Creative Directors: Marco Monteiro, Andre Pallu
Art Director: Guilherme Manzi
Designer: Fábio Cristo
Copywriter: Mário Morais
Account Executive Director: Elton Longhi
Account Director: Anna Sant’Anna
Account Manager: Rafael Cardoso
Account Executive: Karoline Araújo
Project Manager: Suelen Mariano
Art buyer: Bibiana Oliveira
Brand Content and RTVC Director: Charles Nobili
Producer TV: Ricardo Magozo
Producer Assistant: Mariana Carneiro
Editors: Rodrigo Resende, Dudu Dória
Strategy Executive VP: Márcia Neri
Planner Director: Bianca Reame
Planner Analyst: Isabella Esteves
Producer Manager: João Albertini
Producer Assistant: Daniela Fonseca
Producer: Fábio Silva

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