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Maximalism is not a fad, it’s a lifestyle. The challenge here was to live up to the hype created by Il Makiage's '100% High Maintenance B.' campaign. We curated maximalist looks for unusual situations, signifying that true maximalism can't be confined to certain occasions.
This NSFW student campaign titled '100% High Maintainance B.' was published in India in March, 2019. It was created for the brand: Il Makiage, by ad school: Miami Ad School. This Integrated medium campaign is related to the Beauty industry and contains 10 media assets. It was submitted about 2 years ago by Copywriter: Anisha C. of Miami Ad School, Mumbai.
Advertising School: Miami Ad School, Mumbai, Mumbai, India
Copywriter: Anisha Chavan
Copywriter: Nagma Dhingra
Copywriter: Siddhant Shelar
Art Director: Ajay Gupta