Amnesty International

1% donation

Agency: DDB


Experience it interactively:
A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

This professional campaign titled '1% donation' was published in Hungary in March, 2009. It was created for the brand: Amnesty International, by ad agency: DDB. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy


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