ADVERTISING

FAO

1 billion hungry project

Agency: McCann

Description

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget.

This professional campaign titled '1 billion hungry project' was published in Italy in May, 2010. It was created for the brand: FAO, by ad agency: McCann. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: McCann Erickson Rome, Italy
Creative Directors: Marco Carnevale, Alessandro Sciortino
Art Director: Francesco Basile
Copywriter: Alessandro Sciortino

ADVERTISING

iStock Essentials

Food self-sufficiency rate

Artist: BBuilder

iStock Signature

A globe with a fork

Artist: tommy

iStock Signature

World map made of Soybean

Artist: studiocasper

iStock Essentials

An apple on a dry desert land. F...

Artist: John Kevin

iStock Essentials

glass globe and the green leaves

Artist: suken

iStock Signature

wold map made of wheat grains

Artist: studiocasper

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.