Description
Tiger Beer, Asia’s number-one international premium beer, is marking the start of the Lunar New Year on 22 January with the launch of an integrated campaign called ‘A Bolder Tomorrow’.
Created by Tiger Beer in partnership with Le Pub APAC, ‘A Bolder Tomorrow’ kicked off with a stunt: last Thursday, passers-by at Tanjong Pagar in downtown Singapore were left stunned as busy businessmen and women stopped in their tracks, frozen in time, to highlight what's missing in modern society – the courage to stop endlessly chasing the next big win.
This professional campaign titled 'A Bolder Tomorrow' was published in Singapore in January, 2023. It was created for the brands: Heineken and Tiger Beer, by ad agency: LePub. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
TIGER BEER – The HEINEKEN Company
• Sean O’Donnell - Global Brand Director, Tiger®
• Melissa Teoh - Global Marketing Manager, Communications & Digital, Tiger®
• Willem van den Wijngaart - Global Marketing Manager, Strategy, Market & Channel, Tiger®
LE PUB APAC
• Bruno Bertelli - Global CEO of Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy
• Bela Ziemann - Global Chief Strategy Officer, Le Pub
• Cyril Louis - APAC Executive Creative Director, Le Pub
• Henrique Zirpoli - Creative Director
• Ivan Loos - Creative Director
• Diego Barboza - Associate Creative Director
• Henrique Lamenha - Associate Creative Director
• Shalom Wong - Senior Project Manager
• Daniel Ho - Executive Producer
• Belinda Green - Chief of Creative Strategy, Southeast Asia
• Prema Alexander - Planning Director
• Hanh Kanssen - General Manager, Le Pub APAC
• Angelina Tan - Business Director
• Lins Khoo - Account Director
• Vanessa Liu – Senior Account Manager
FILM PRODUCTION
• PRODUCTION COMPANY – Alice Filmes
o Director - Felipe Mansur
o Director of Photography - Diego Rosenblatt
o Production Designer - Andres Zarza
o First AD - Michelle Lutfy
o Executive Producer, Alice Filmes - Wal Tamagno
o Off-line Editor - Dan Abraham
• AUDIO POST PRODUCTION COMPANY – Massive Music
o Executive Producer - Donny Pereira
o Junior Producer - Sheryl Lim
o Original Composition Composer - Mitch Finglas
o Music ECD - Lindsay Jehan
o Sound Designer Engineer - Damian Enemark
• POST PRODUCTION - Rodrigo Azambuja, Renata Dalbem c/o voodoo house
o Colour Grading - Osmar Junior & Cora
• POST PRODUCTION SUPPORT COMPANY - KRAFTW5RKZ
o Executive Producer - Bernard Tay
o VFX Supervisor - Khor Swee Aik
o Offline Editor – Yong
o Online Support - Leong Beng Wee
“A Bolder Tomorrow” activation – Credits
TIGER BEER – The HEINEKEN Company
• Sean O’Donnell - Global Brand Director, Tiger®
• Melissa Teoh - Global Marketing Manager, Communications & Digital, Tiger®
• Willem van den Wijngaart - Global Marketing Manager, Strategy, Market & Channel, Tiger®
LE PUB APAC
• Bruno Bertelli - Global CEO of Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy
• Bela Ziemann - Global Chief Strategy Officer, Le Pub
• Cyril Louis - APAC Executive Creative Director, Le Pub
• Henrique Zirpoli - Creative Director
• Diego Barboza - Associate Creative Director
• Henrique Lamenha - Associate Creative Director
• Shalom Wong - Senior Project Manager
• Anita Toh – Senior Integrated Producer
• Norsiah Othman - Producer
• Belinda Green - Chief of Creative Strategy, Southeast Asia
• Hanh Kanssen - General Manager, Le Pub APAC
• Angelina Tan - Business Director
• Lins Khoo - Account Director
• Vanessa Liu – Senior Account Manager
PR: MSL Singapore
• Joanna Ong - Managing Director, PR, MSL Singapore
• Dora Sham - Associate Director, PR, MSL Singapore
• Jolynn Chan - Senior Associate, PR, MSL Singapore
• Isha Meleth - Associate-in-training, PR, MSL Singapore
ACTIVATION - FILM PRODUCTION
• Production Company – The P Film Company
o Executive Producer – Aundrea Bligh
o Director – Jon Yang
o Director Of Photography- Juan Qi An
o Producer – Carl Siahaan
o Assistant Producer – Rachel Moore
o Production Manager - Terence Tan
o Camera Operator 1 - Dion Heng
o Camera Operator 2 - Gary Lim
o 1st Camera Assistant - Matthew Chong
o 2nd Camera Assistant - Fiona Wong
o Data Wrangler - Mavis Lai
o Location Manager - Zahid Zameer
o Prop Master - Grace Koh
o Art Assistant - Gracie Koh
o Costume Maker - Choo Chiu Min
o Wardrobe Assistant - Jessica Khor
o Casting Director - Vivian Phua
o Hair / Makeup - Dollie Seah
o Hair / Makeup Assistant - Hazel Tan
o Production Coordinator - Tyan Klass
o Production Runner - Muhamad Faiz Bin Abdul Rahim
o Production Assistant - Irsyad Bin Ngadirun, Xena Kok, Mus Kasim, Muhammad Firdaus, Grace Zhang
