Description
To kick start the new year, UK cereal maker Jordans Cereals is returning to Linear TV for the first time since 2013. The nationwide TV and video campaign is planned and bought by the7stars and runs across Channel 4, Sky and ITV Digital throughout January and February.
‘Tasty By Nature’ is set amongst rolling fields of oats alive with the sounds of nature. The brand relaunch follows a product-wide packaging redesign, to build a rich and cohesive identity across Jordan’s portfolio of products to land the cereal brand’s Tasty By Nature brand positioning.
BVOD, YouTube and Paid Social channels also feature in the campaign outreach, showcasing Jordans’ Country Crisp cereal, as the entry point to distinctive nature-loving deliciousness.
This professional campaign titled 'Tasty By Nature' was published in United Kingdom in January, 2023. It was created for the brand: Jordans, by ad agencies: Bloom and the7stars. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Jordans
Nina Howse, Senior Digital and Comms Manager – Jordans
David Towse, Head of Brand – Jordans
Olivia Neville, Marketing Controller - Jordans
Vicky Cojeen, Marketing Director - Jordans
Media Agency: the7stars
Chris Herbert-Lo, Strategy Partner – the7stars
Amanda Yaffe-Parker, Business Director – the7stars
Holly Eden, Account Director - the7stars
Sean Hearson, Account Planning Manager – the7stars
Design agency: Bloom
Ed Hayes, CSO - Bloom
David Edwards, Head of Growth - Bloom
Production Company: Lobster Creative
Alice Duke, Creative Producer – Lobster Creative
Sarah Baulcomb, Head of Production – Lobster Creative
Simon McDowell, Executive Creative Producer – Lobster Creative
