Advanced Warfare

Agency Network: 
November 2014


Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

Advertising Agency: 72andSunny, USA
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Group Creative Director: Frank Hahn
Creative Director / Designer: Rey Andrade
Creative Director / Copywriter: Josh Fell
Designer: Will Lindberg
Copywriter: Matt Spicer
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Senior Film Producer: Stanton Hill
Film Production Coordinator: Michael Quinones
Film Production Assistant: Alissa Stevens
Brand Manager: Justin Gonzaga
Brand Coordinator: Brian Kim
Director of Business Affairs: Michelle McKinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Kelly Ventrelli
Business Affairs Coordinator: Amy Shah
Chief Strategy Officer: Matt Jarvis
Co-Director of Strategy: Bryan Smith
Strategy Director: John Graham
Strategist: Daniel Teng
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Hugo Paredes's picture

Power changes everything! I have to say well said, very nice ad, I really enjoyed hoy it makes you feel like your in the game, the other soldier talks to YOU, plus evry scene it full of actions. I think it interesting how it's a video game ad but it doesn't tell you what the game is about it does something better it shows you ( audience) what you can do in the game regardless of the story behind the game , it doesn't specify if it's a history game, or a mission by mission. I assume that most of the target market for Thad's knows all this even if you never played any called of duty it makes you want to play this one, I think the ad engages the audience very well and it's actually very fun to watch, I like how they incoporated humor in it with the snec of the hot girl, but I'm not sure how that relates to game, it might not but it still made want to pre-order the game.

Hugo Paredes
Activity Score 8
Other at Arizona State University |

Hugo Paredes

damnson's picture

That was a great ride.

Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Fun spot.

Activity Score 58777
Web Designer/Developer
Liviu's picture

I don't play video games but I like this trailer.

Activity Score 4405
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