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Chinese paper-cut, 2

Campaign
Agency Network: 
Published/Aired: 
August 2009
Zhangxiaoquan:  Chinese paper-cut, 2

Description

Print advertisement created by Dentsu, China for Zhangxiaoquan, within the category: Office Equipment.

Caption

So sharp that it cuts iron sheets like paper.

Advertising Agency: Dentsu, Shanghai, China
Creative Director / Copywriter / Art director: Zhu Jianyong
Illustrator / Art director: Wang Yangang
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Highest Rated

Guest's picture

勇哥你又让老王一个人加班不回家了,人家挣钱容易吗~~

Guest
Mukesh's picture

Is it true???

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Dev Kumar's picture

:-) That's the million dollar question when you deal with the Chinaman.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
everartz's picture

hehe... right

everartz
Activity Score 7613
Art Director |

| everartz |

alanjove's picture

http://www.invisible.com.cn/product7.asp

This idea is the same to Guangzhou invisible advertising in 2008 by oneshow design works !

alanjove
Activity Score 18
Art Director at guangzhou china |

welcome to my home
http://blog.sina.com.cn/alanjovead

alexander_bickov's picture

Nice execution

alexander_bickov
Activity Score 3281
wonwaywoo's picture

the same idea in 2008 , our company have been done,and got the oneshow design!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
tanvir hassan raju's picture

not very impressive...yea, have seen it in the last year

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

傻叉。鉴定完毕

Guest
z005's picture

傻叉。首先明白中国的剪刀是做什么的。

z005
Activity Score 8
Creative Director
Guest's picture

你是中国人?

Guest
Guest's picture

Dev Kumar | Fri, 2009-08-07 01:24
:-) That's the million dollar question when you deal with the Chinaman.

Ha...totally agree with you Indianman!

Guest
Guest's picture

good

Guest
Duckman's picture

Really? It's that sharp? Or almost that sharp. Or is it?

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

ricklongo's picture

A good visual pun wouldn't need the copy to flat out explain the joke.

ricklongo
Activity Score 1244
Guest's picture

Any scissors can cut through thin sheet metal. They get ruined after a few tries, but they all do it. As far as the execution goes, this is ok. Looks amateurish with all the Photoshop filters. They should have centered this around the style of the scissors, I think they're really cool.

Guest
dearabby's picture

I didn't know that about scissors. Interesting. I disagree with you on the Photoshop though. I've seen bad Photoshopping and I don't think this is it. The textures don't clone in an obvious way, the textures look realistic to me, and the cutout is intricate. They probably could have screened back the drop shadow a bit, but overall, I think it's a rich graphic.

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

cp's picture

the idea works and the Chinese people would get it

cp
Activity Score 354
Creative Director
Guest's picture

Gorgeaous Execution. well done. Wonder if it lives up to its promise though.

Guest
SoCH_TO's picture

awesome!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

Let's give a big round of applause for false advertising!

Guest
Guest's picture

nice one but no need of copy........

Guest
Guest's picture

just nice and go well with the history behind the brand!!

Guest
Guest's picture

没有它的锋利,怎能有他们的刚强?艺术性是够了,但只是个飞机稿而已。

从实用角度讲,说锋利就行了,加技巧进去有些花拳绣腿。严格地说,这是一个不清晰的稿件。

Guest
Guest's picture

中国剪纸艺术!~~~

Guest
Guest's picture

zsir

Guest
hero china's picture

一般~~支持下

hero china
Activity Score 99
Art Director at beijing lintas
LeeMoh's picture

This is one of the Johnny-two-times ads where the copy repeats what the visual labours to show.

LeeMoh
Activity Score 424
Guest's picture

no bad!

Guest
Guest's picture

These are the fake.
the original idea is from Guangzhou Invisible Advertising: http://www.invisible.com.cn/product7.asp
该系列有赝品之嫌
原始创意来自 广州 invisible广告08年onshow稿件,http://www.invisible.com.cn/product7.asp

Guest
Guest's picture

nice

Guest
Guest's picture

nice

Guest
Guest's picture

ha ha

Guest
Guest's picture

烂到不行,给修图一分

Guest
Guest's picture

看不懂~

Guest
Guest's picture

勇哥你又让老王一个人加班不回家了,人家挣钱容易吗~~

Guest
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