Description
Print advertisement created by Volcano, South Africa for Yo Sushi, within the category: Food.
Executive Creative Director: Brad Copeman
Creative Directors: Francois Boshoff
Art Director / Copywriter: Francois Boshoff
Photographer: Simon Scholtz
sort'a forced!
they showed me a picture & i laughed
dignity has never been photographed

I love sushi but this doesn't look appetizing at all.
I dont liked this idea, because I dont eat any meat :)
Digital product designer | Custom URL shortener and smart links
Is fish meat? It doesn't have fibers!
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Creativity!

So you will base the idea on your personal preference? hmmm that doesn't seem objective.

I've seen this idea/visual a million times over. John West did it not so long ago.
I think we should stop showing ...dead animals ..in our ads!!! They look horrible despite the good art direction!!
Cute straightforward idea, even though the meat doesn't match. I'd never feel hungry seeing a live fish like this, but hey, I'm not exactly a fan of Japanese raw food either way.
salmon is eaten raw all over the world, and shrimp too, so it's not a japanese stuuf. I love raw salmon, and I'from Latvia.
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Creativity!

Th rollover is wrong btw. This is not tuna - neither the fish nor the meat. It Is salmon.
I rather think it is good. The fish looks fresh, the fillings are nice and you get the best part of it - perhaps these are the important things to convey about sushi ?
~~this paranoid survived!~~

Since when do sushi restaurants (in Sandton) or anywhere else for that matter run print ads these days? Answer: just before the Loeries.

See ad for bear.

Too simple but good to convey the message !! but idea nolt fresh enough