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Tuna

Campaign
Agency Network: 
Published/Aired: 
March 2009
Yo Sushi:  Tuna

Description

Print advertisement created by Volcano, South Africa for Yo Sushi, within the category: Food.

Advertising Agency: Volcano, Johannesburg, South Africa
Executive Creative Director: Brad Copeman
Creative Directors: Francois Boshoff
Art Director / Copywriter: Francois Boshoff
Photographer: Simon Scholtz
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tirthomitro's picture

sort'a forced!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I love sushi but this doesn't look appetizing at all.

Guest
kurtberengeiger's picture

My thought exactly. Interesting, but not appetising.

kurtberengeiger
Activity Score 7330
Copywriter
alexander_bickov's picture

I dont liked this idea, because I dont eat any meat :)

alexander_bickov
Activity Score 3281
freakart's picture

Is fish meat? It doesn't have fibers!

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

So you will base the idea on your personal preference? hmmm that doesn't seem objective.

Guest
Guest's picture

I've seen this idea/visual a million times over. John West did it not so long ago.

Guest
mpared's picture

I think we should stop showing ...dead animals ..in our ads!!! They look horrible despite the good art direction!!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

gon_enelcamino's picture

a bit too easy, don't you think?

gon_enelcamino
Activity Score 838
Underground
ricklongo's picture

Cute straightforward idea, even though the meat doesn't match. I'd never feel hungry seeing a live fish like this, but hey, I'm not exactly a fan of Japanese raw food either way.

ricklongo
Activity Score 1244
freakart's picture

salmon is eaten raw all over the world, and shrimp too, so it's not a japanese stuuf. I love raw salmon, and I'from Latvia.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

Enjoy your parasites.

Guest
Guest's picture

Ummmm, parasites!

Guest
Guest's picture

In most countries,it's eaten raw as japanese food though.

Guest
Guest's picture

Does the ad claim that? Pay attention, will ya.

Guest
Guest's picture

Th rollover is wrong btw. This is not tuna - neither the fish nor the meat. It Is salmon.

Guest
tantrik_indian's picture

I rather think it is good. The fish looks fresh, the fillings are nice and you get the best part of it - perhaps these are the important things to convey about sushi ?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

Since when do sushi restaurants (in Sandton) or anywhere else for that matter run print ads these days? Answer: just before the Loeries.

Guest
Guest's picture

See ad for bear.

Guest
sunilpanikker's picture

hmmmm..gud..

sunilpanikker
Activity Score 24
Art Director at impact advertising, sharjah
Guest's picture

Too simple but good to convey the message !! but idea nolt fresh enough

Guest
am_a's picture

I think it

am_a
Activity Score 2
desigen
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