Burqa

Campaign
Agency Network: 
Published/Aired: 
March 2012
Yalla Yalla:  Burqa

Description

Print advertisement created by JWT, India for Yalla Yalla, within the category: Food.

Advertising Agency: JWT, Chennai, India
National Creative Director: Senthil Kumar
Senior Creative Director: Priya S
Copywriter: Prakash
Art Director: Gous Basha
Photographer: Arun Natarajan
Retoucher: Sivakumar
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Highest Rated

mertos's picture

?????????

mertos
Activity Score 874
Creative Director
andylefty's picture

Okay.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
mertos's picture

?????????

mertos
Activity Score 874
Creative Director
jozzg's picture

what we see here is 'everything can be covered, except the mouth'.

i'm an Indian expat in the gulf. with all due respect to the creative team and Indian advertising, being here for over 15 years, i would say it shows a lack of knowledge and misunderstanding about arabs and middle east. both the visuals except 'belly dancer' are more related to 'gulf', rather than 'middle east'. the 'sheikhs' don't look like this! men never cover their face.

i can understand you trying to be 'witty', but IMO it's more of insulting a sensitive culture.

jozzg
Activity Score 6
Art Director
joelapompe's picture
joelapompe
Activity Score 4026
methalla's picture

Cynical and sublimation unpopular

methalla
Activity Score 36
Graphic Designer
jisar's picture

very bad this is wrong dressing
hey designer you have no idea about middle east local dressing

jisar
Activity Score 32
Graphic Designer at Chemistry Advertising L.L.C, Dubai, UAE
mertos's picture

what is this

mertos
Activity Score 874
Creative Director
Joyceishere's picture

interesting take on an over-saturated category....i like

Joyceishere
Activity Score 26
Marketing Manager
Joyceishere's picture

best of the lot....thumbs up

Joyceishere
Activity Score 26
Marketing Manager
cooldesign's picture

BAAAAAAAAAAAAAAAAAAAAAAAAAAAAAD .

cooldesign
Activity Score 17
Editor
mgour81's picture

i remember seeing this on paper sometime last year....pulled my attention.
eventually i landed at the restaurant to check if the cuisine really lived up to the hype...it does.

mgour81
Activity Score 30
mgour81's picture

works for me

mgour81
Activity Score 30
adhava's picture

dangerously creative i say. cheers to the team

adhava
Activity Score 10
Art Director
vinnyrihal's picture

Great idea, great execution. I don't know what all the negative comments are about. Unless people aren't understanding the concept.

vinnyrihal
Activity Score 60
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