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Play, 3

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Y&R, India for Xtramile, within the category: Industrial, Agriculture.

Caption

The road's your playground.

Advertising Agency: Rediffusion Y&R, Mumbai, India
Art Director: Prashant Bhor
Copywriter: Ritabrata Saha
Photographer: Amol Jhadav
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Highest Rated

Dharmesh aka danny's picture

It clearly displays the clients desire and not the creative team.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Guest's picture

Done before. God, they don't have Advertising books in India ?

Guest
StarlaY's picture

you still use advertising books over there? The rest of the world, including India went online 15 years ago.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

yup , done before, if i remember it was Audi back in the 80's

Guest
akshaysrikar's picture

the headline fits good only for this particular art. the other two don't go that well. and the photoshop is .......meh..

a lot more than this is expected from rediffusion. plus idea aint all that original. but it could work for the local audience.

akshaysrikar
Activity Score 420
India
SoCH_TO's picture

Old Idea !!!

totally inspire to >>>

Volkswagen TVC ad

http://www.afaqs.com/advertising/creative_showcase/index.html?id=23704...

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

LeeHarvey's picture

Thanks for the link SonuChandra. Clear, done, period.

LeeHarvey
Activity Score 3045
Creative Director
shortafella's picture

I have seen this so many times before. And it's boring too...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

KbxAds's picture

this idea is being done in a current TVC by Volkswagen running in India, how can you release such an idea?

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Ferra22's picture

first idea

Ferra22
Activity Score 2
Central Saint Martins London
ilovegreatads's picture

a piece of advice for the team: go out and play.
no, guys, no.

ilovegreatads
Activity Score 312
Creative Director
joelapompe's picture
joelapompe
Activity Score 3863
himanshu prabhakar's picture

Nice! but you used left Hand only !! why ?
Mr. Prasant Bhor

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

tirthomitro's picture

guys! show a single idea from the last 50 archive pages of AoTW
that is a "non-repetition".
besides, there is client pressure for "GOOD ads". and sometimes we know that it means
take an existing idea and "do" it in a diff. way.
But in the end Yes... in the days when people do "research", does it mean there is nothing left to "search" ???

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Nice! Who cares about emission! :(

Guest
Lazarus's picture

This is no different than some Matchbox ads I saw. But I think those were scam so what the hell.

Lazarus
Activity Score 1536
Creative Director
Guest's picture

You know what's been done before? The "done" comment. People post it with the fervor of a third grader who has seen someones underpants, posters (some) here are as fake as half of these ads that never run.

By the way, the examples of "done" are bogus. The concept is of a kid playing with his trucks in the mud. The VW concept is similar only in the use of the hand, not the intent and the matchbox ad (aside from being off target spec) was the inverse application with a different meaning.

Guest
Billoughsby's picture

BING BING BING -- We have a comment worth reading! Somebody had to say it. Good for you.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

I kinda agree with you. Kinda.

Guest
mdb1974's picture

Agree!

mdb1974
Activity Score 411
Art Director
michelangelo's picture

Even if was already "done" before, if they spent more time on art direction and retouching, it would have come out a lot more brilliantly than those "done" ads from the past since this one has a better insight

michelangelo
Activity Score 660
Guest's picture

Guys, although the visuals of the ads you wrote about in the comments above seem similar to this ad, actually the idea itself strikes me as a bit different, so technically, it is not the idea that is being re-used, but the "visual means", so to say... And to be honest, the Indian Oil Xtramile: Play seems to be the best regarding both the use, and the implementation of the idea. So, I think it is really good. And, yes, which idea implemenet over the last 50 years cannot be found anywhere else?

Guest
Guest's picture

yeah wake up done many times before

Guest
Dharmesh aka danny's picture

It clearly displays the clients desire and not the creative team.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

yankee-sierra's picture

WAIT, AN ARGENTINIAN WHO WORKS IN EL SALVADOR IS ABOUT TO MAKE A COPYCAT OF THIS SAME VISUAL FOR AN AIRLINE. COMING SOON!!!!

yankee-sierra
Activity Score 14
Creative Director
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