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Agency Network: 
Published/Aired: 
June 2009
Worldwide Short Film Festival:  Tree

Description

Print advertisement created by Doug Agency, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

Advertising Agency: Doug agency, Toronto, Canada
Creative Director: Doug Robinson
Associate Creative Directors: Ian Schwey, Steffan Barry
Copywriter: Andre Bell
Art Director: Solly Bulbulia
Photographer: Tyler Gray
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ruSh.Me's picture

Short attention span while "Walking" might not click with everybody... Something more engaging or requiring concentration would connect better, like driving(missing a turn) , or typing (typos at frequent intervals)!!

ruSh.Me
Activity Score 109
TBWA\India
Guest's picture

That's being clueless. I think short attention span is more like reading a 100 page book in a whole year. Or more to exaggerate.

Short attention span means other things around you draw attention from what you are doing. Not missing a turn or typos. Typos are just mistakes.

Guest
Guest's picture

Is it short attention span or blindness?

Guest
Guest's picture

Really bad and why have all the people in the ads look so fucking goofy? Makes it look like a festival for retards.

Guest
mattlittlegym's picture

How about something miniscual taking a doctors attention away from a patient during a surgery or something..? You guys need to concept a little longer than a minute on these.

mattlittlegym
Activity Score 342
Advertising
Dev Kumar's picture

Are they trying to say that short films are only for folks with a short attention span? Why would anyone be as naive as to limit his/her market with a stand as ridiculous as this??? And when you add the visuals to this copy it goes everywhere but to the short film enthusiast.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Ohkamp's picture

Love the images but I also don't quite understand how it relates to having a short attention span. It is almost like they are all focusing on something else really intently and not seeing the objects they're walking into.

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
knockout3's picture

Not sure why but I find these hard to look at. Must be the floating eyes. I also dont like headlines that are questions

knockout3
Activity Score 56
Art Director
Guest's picture

mmmm... i'm not sure...

Guest
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