Hitler

Campaign
Agency Network: 
Published/Aired: 
September 2009
World AIDS Day:  Hitler

Description

Print advertisement created by das comitee, Germany for World AIDS Day, within the category: Public Interest, NGO.

Caption

AIDS is a mass murderer.

Advertising Agency: das comitee, Hamburg, Germany
Creative Director: Hans Weishäupl, Dirk Silz
Photographer: Uwe Düttmann
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Highest Rated

Signe_S's picture

I would probably feel very offended I was an HIV positive. I believe the theory of not tabooing AIDS because then the infected ones will not tell. Better tell and be precocious than having someone afraid of telling and not protecting himself.

Like the art direction though and good photoshop work!

Signe_S
Activity Score 357
Art Director at My own company
Guest's picture

Oh no!

I'm so tired of seeing Hitler, Saddam Hussein and Stalin in all these prints.

It feels so done and boring.

Guest
Signe_S's picture

I would probably feel very offended I was an HIV positive. I believe the theory of not tabooing AIDS because then the infected ones will not tell. Better tell and be precocious than having someone afraid of telling and not protecting himself.

Like the art direction though and good photoshop work!

Signe_S
Activity Score 357
Art Director at My own company
Wordnerd's picture

good point. though i think also people with HIV would agree having unprotected sex would make them real assholes. but this concept says YOU have to protect yourself from these bastards.

btw: are there no mass murdering women?

Wordnerd
Activity Score 6690
Copywriter
Guest's picture

I´m just tired of Hitler-ads... And I definetely agree with Signe_S. it makes HIV positive infected people look very bad and mean.
face Illustrations are bad as well. girls are hot though, but that doesnt make it any better, sorry.

Guest
Arkadiusz's picture

All what I see in these ads is not about AIDS. They are saying: "sex is a mass murderer". But why?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

capton john's picture

Agree with Arkadiusz, this ad is messaging about sex NOT AIDS because by having sex you'll not be infected by AIDS if you are aware about precautions. By the way good photoshop work.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

Guest's picture

So, so, so bad.

Guest
Guest's picture

ok. dumbest campaign of the decade. hands down. I'm surprised the headline isn't "Aids, Ass murder" F minus

Guest
Guest's picture

ok. dumbest campaign of the decade. hands down.

Guest
Guest's picture

Absolutely scandalous and outrageous. Do HIV seropositive people will like this f**** ad ? I don't think so.....

The art direction is so bad I would think it's a college work.

This ad must be banned.

Guest
Byte's picture

There´s only one thing in this ad. The hand in the pussy.

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

oh boy....How drunk were these guys when they came up with this.?

Guest
AmOgodzzz's picture

Yeah, this would be very offensive to people living with HIV. The campaign is implying that the infected person is like Stalin, Hitler and Saddam. Terrible idea. I can't believe they let this go to print.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Yanay's picture

There is so much wrong things in this ads... I can't even believe it.

Yanay
Activity Score 60
Creative Director
beckspuppy's picture

The next thing is gonna Micheal Jackson

beckspuppy
Activity Score 87
Makerere University
beingofageoldgrace's picture

hey you already won with your "faces of evil" and now you put them in an ad. Very creative...not

link: http://hoopleton.com/home/wp-content/uploads/2009/06/Faces-of-Evil.jpg

beingofageoldgrace
Activity Score 353
Guest's picture

verey very very baaaaad art direction, idea could be good

Guest
tytunio's picture

Mass Murderer?!? WTF?!? Who? The atomic bomb? What? Forced like nazi...

tytunio
Activity Score 83
Copywriter at S4 S.A. |

For the fame!

Guest's picture

ach mein gott das ist ja quatsch. shamefully insipid work. and totally ineffective.
way to waste money, have no impact, and bring shame on your 'agency'...

Guest
kevgroat's picture

I have gotten more stupider having seen this campaign

kevgroat
Activity Score 175
Notorious's picture

i love the tits

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

Once again Germany demonstrates why it's known for it's fabulous sense of humour.

Guest
Guest's picture

Hey, guys> Where's Alexander Bikov? I lurrrve his comments.

Guest
Guest's picture

Using Hitler in an argument automatically makes you lose.
Using Hitler in an ad makes you FAIL.

Guest
Guest's picture

Wannabe shocker. It´s the guy´s third project involving Hitler. No ideas?

Guest
blacksmurf's picture

worst campaign i ever seen. and i have seen so many...

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Guest's picture

where is flipping bush, tony blair, dick chiney, bejyamin netanyahu, ehud barak, n other israeli leader who r far worst then des individuals, btw aint ws nt as popular at der times as nw so i think he ad agency shud put some israeli leaders and bush

Guest
A stranger abroad's picture

Your spelling and grammar are a perfect match for the insight and intelligence of your views.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

dick Cheney would have been great on this... ha.

Guest
Guest's picture

It is effective in making people think. Will you put your condom on, or think twice before you do it next time.

Guest
Wael Azzam's picture

not agin , nooooooooooooooooo

Wael Azzam
Activity Score 32
Creative Director at connect
Guest's picture

Sad!!!!

Guest
Guest's picture

Looks like Hitler's penetrating deep into foreign territory here.

Guest
Guest's picture

有点歧义~

Guest
Guest's picture

very bad idea. I mean what do the author want to say with this picture? All people who are suffering under HIV are bad persons? Omfg....
I can't believe it…i've never seen such a bad campaign before…

Furthermore I wanted to add that not all germans have such a bad humour ok!? :'D

Guest
Guest's picture

the work is good but why the hitler or saddam? why not george bush or Al-quayeda leaders????

anjan

Guest
Muh's picture

Нананаа very, very, very stupid

Muh
Activity Score 95
Art Director at art director |

http://www.flickr.com/photos/sermikh/

mk86's picture

Soooo, I'm a copywriter and yet I noticed this Art Direction fail: the hands on the bottom that are grabbing her crotch (excuse my crude language but then again the ad is crude) is NOT Hitler's hands. Because it's too delicate to be (and not proportionate to his biceps). WHOSE IS IT? HERS? Why would she be touching herself, isn't her hand behind him??? Surprised none of the art directors have pointed this out. With all due respect, this ad is not just offense but badly executed.

mk86
Activity Score 84
Copywriter at Student |

Meg

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