Science evolves and so does people’s perception of HIV and HIV positive people. Still, it is necessary to always remember the basics. Through a minimal design and copy, we wanted our concept to have a sense of urgency to generate condom awareness.
This professional campaign titled 'First Aids Kit' was published in Greece in December, 2018. It was created for the brand: World AIDS Day, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Ogilvy, Greece
Creative Director: George Pytharoulis
Art Director: Michalis Demelis
Copywriter: Zoi Korovesi