Burnt

Campaign
Agency Network: 
Published/Aired: 
October 2008
Worksafe:  Burnt

Description

Print advertisement created by Grey, Australia for Worksafe, within the category: Public Interest, NGO.

Caption

It doesn't hurt to speak up.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Nigel Dawson
Art Director: Peter Becker
Copywriter: Nigel Dawson
Photographer: Hugh Peachey
Prosthetics and Effects: Nic Dorning
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Highest Rated

JORDI's picture

It's real or photoshop?

(Quicktime, please)

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Guest commenter's picture

STRONG !

Guest commenter
jsantanaxp's picture

STRONG ! (2)

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

JORDI's picture

It's real or photoshop?

(Quicktime, please)

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

cloud88's picture

Got you there man. ;)

cloud88
Activity Score 23
Graphic Designer at Product Designer
Guest commenter's picture

so they saying people with disfigured bodies look stupid, thats not offensive to the injured people and there families at all! this is a stupid and not thought through properly at all...Look at what nike did for there paralympic campaign now that was brilliant, non offensive and well thought through.

Guest commenter
singye's picture

i don't believe am explaining this, they are saying don't be afraid to ask, don't be afraid to look stupid asking for instructions again and again because the alternative might be this.. ( you know, work place accidents).

you need to take the little grey cells for a spin buddy,

singye
Activity Score 180
Mountbatten
Guest commenter's picture

BUDDY they say "i thought id look stupid if i asked again"...aka but look how stupid i look now! Dont be so protective over your work, this is not worth getting upset about they shit ads.

Guest commenter
postman's picture

I absolutely see your point here, but I dare to say that this is your very personal interpretation. In my opinion, "So don't make my mistake and ask!" works perfectly instead of "But look how stupid I look now!"

postman
Activity Score 951
Other
clairec's picture

This provoked a jaw drop from me. I like the message. "It doesn't hurt to speak up" is pretty nice.

clairec
Activity Score 256
luispiter's picture
luispiter
Activity Score 2756
comunication
auberon's picture

que asco

auberon
Andy-B's picture

Strong message.
Nice work guys!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
ziad hamdan's picture

disgusting

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

Michaelzer0's picture

I am a visual art student at Footscray community arts centre and a social worker who has worked in rehab wards. I ahv efound your pictures very disturbing and had to serchthe netto v find out f they were "real" peole or actors I am interested in art with a message -do you consider your work as art or advertizing ? do the people who put the add togher see themselves as artists ? Do you think there is anything fundanmentally different between art and advertizing since andy warhols campbell soup images ?

Michaelzer0
Guest's picture

So what they are saying and showing here is that it is better to look stupid asking the same questions or just a question in general over and over until you fully understand what it is you need to do and how to do it the right way so that you do not get hurt at work. In this case they are saying that this lady felt that if she kept asking questions they would think she was stupid. Now she more than likely feels even more stupid for not asking the question and is now scarred for life because she didn't ask!

Guest
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