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Poster, 3

Campaign
Agency Network: 
Published/Aired: 
December 2009
Wienerschnitzel:  Poster, 3

Description

Posters to advertise the Chili Cheese Fries Eating Competition at the Queen Mary in Long Beach, California

Print advertisement created by DGWB, United States for Wienerschnitzel, within the category: Recreation, Leisure.

Advertising Agency: DGWB Advertising, Santa Ana CA, USA
Creative Director: Dave Swartz, Jon Gothold
Art Director: Joe Cladis
Copywriter: Alan Josey
Photographer: Joe Cladis
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Highest Rated

Marlus Lau's picture

well this is the best of the campaign, for me.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Pedestrian's picture

The art direction is somewhat eye-catching. I wish the copywriter had given the writing a little more effort. All 3 headlines are practically the same, and not particularly memorable.

Pedestrian
Activity Score 492
jrddl's picture

I disagree. I think the headlines are appropriate to the concept. They're supposed to be fight posters. I'm glad the headlines aren't over the top.

jrddl
Activity Score 7
Art Director
CurryJ's picture

Actually, I agree with Pedestrian...a bit more effort could have gone into the copy to allow it to gel better with the overall look...maybe something along the lines of George 'Deep stomach' Davis VS Chilly 'Spice Attack' Fries (Or something like that)

CurryJ
Activity Score 951
Copywriter |

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I think; therefore I am

theRock's picture

I like the writing, the concept is very good. Actually, I think the art direction could have been pushed a little bit. If the the ads had more of a weathered look they might have more emotion to them.

theRock
Activity Score 30
Copywriter
satrianee's picture

For such an event... it's more than enough...

satrianee
Activity Score 3748
Reality Check's picture

There's a certain familiar quality about these posters, but it doesn't matter.

Reality Check
Activity Score 2549
Hibon's picture

This reminds me of a great Ogilvy campaign in Mexico against violence. (same idea and art direction)

Hibon
Activity Score 3734

Simple ideas are the best !

Marlus Lau's picture

well this is the best of the campaign, for me.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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