Description
In Wienerschnitzel’s first body of new creative work since 2021, the brand is celebrating the fact that it is the place to enjoy quintessential American food. The new campaign, “MMM-erican Food,” was developed in partnership with creative and media AOR since 2019, INNOCEAN USA. The campaign is celebrating all the things that make America wonderful, connecting that feeling of pride and joy to Wienerschnitzel’s delicious offerings.
No other QSR has cornered the market or declared itself as a destination for American food, and with Wienerschinitzel’s menu offering of hot dogs, corn dogs, burgers, friends, chili and frozen treats, they provide the quintessential lineup of food that is inherently American.
A big part of the new brand campaign includes embarking on a new media strategy. Saying goodbye to traditional linear video, the campaign will run entirely across digital properties and all media will be exclusive to a 5-mile radius around all of its restaurants.
This professional campaign titled 'MMM-erican Food' was published in United States in May, 2024. It was created for the brand: Wienerschnitzel, by ad agency: INNOCEAN USA. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 15 days ago.
Credits
Wienerschnitzel:
Doug Koegeboehn, CMO
Machel Cook, Director of Marketing
Elisa Ham, Senior Marketing Manager
INNOCEAN:
Jason Sperling, CCO
Bob Rayburn, ECD
Joe Reynoso, CD AD
Chris DeNinno, CD CW
Ryan Owens, AD
Nicolette Spencer, SVP Content Production
Melissa Moore, VP Executive Producer
Laura Stephen, Executive Producer
Alison Walsh, Director of Legal and Business Affairs
Mark Weinfeld, SVP Managing Director
Michael Dischinger, VP Group Brand Director
Stephanie Tagle, VP of Brand Strategy
Annie Liu, Management Supervisor
Production Company: Oomi
Eric Anderson, Director
Ben Conrad, Executive Producer
Rossi Cannon, Executive Producer
Fern Martin, Producer
