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Lungs

Campaign
Agency Network: 
Published/Aired: 
May 2014
WHO Print Ad -  Lungs

Also From This Campaign 3

Description

Print advertisement created by Nabaroski, Egypt for WHO, within the category: Public Interest, NGO.

Caption

Every strike could be your last.

Advertising Agency: Nabaroski, Cairo, Egypt
Creative / Senior Art Director: Mohamed Nabarawy
Copywriter: Shahir Serry
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Highest Rated

kleenex's picture

I see lungs, but they also do look like xbox controllers.

kleenex
Activity Score 54461
Web Designer/Developer
Uncertain's picture

I don't see lungs, I see xbox controllers.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

kleenex's picture

I see lungs, but they also do look like xbox controllers.

kleenex
Activity Score 54461
Web Designer/Developer
neztor's picture

I don't see tobacco.

neztor
Activity Score 42
Copywriter at Pragma |

www.be.net/neztor

jjf's picture

The public nowadays rarely use matches, they use lighters. Also, matches/lighters are used in a variety of different things, such as cooking healthy food. That, plus there's no 'tobacco' to be seen anywhere aside from the 'Tobacco Free Initiative' so the artwork, together with the copy, is ineffective. WHO approved of this, really? (pun not intended but yea). Anyway great effort, though the 'fire' could use some graphical improvements.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
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