Wear the Mask



Do you know those campaigns that shouldn't even exist? This is one of them. We live in the post-truth era, when disinformation becomes a real danger to society. In 2020, during the Coronavirus pandemic, we created a powerful print campaign for WHO to convince people to believe in science.

This professional campaign titled 'Wear the Mask' was published in Brazil in February, 2021. It was created for the brand: WHO, by ad agency: This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 3 years ago by Copywriter: Lucas of OLIVER Agency.


Advertising Agency:
Copywriter: Lucas Munhoz
Art Director / Illustrator: Carlos Montim


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