Broccoli
Description
Print advertisement created by Saatchi & Saatchi, Puerto Rico for Whirlpool, within the category: Electronics, Technology.
ECO-fridge G17
Preserves much more than your food
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Photographer: Domino, Uruguay
Retouch: Carlos Nieves
Tagline is good. Art direction is ok. Too many broccoli ("trees"). Maybe some additional work in Photoshop or a few other veggies thrown in?
Thank you so much for posting these links! YES, that's what I meant when I said a beautiful scenery. That's so much better. It has some color in it.. variety..
Nice
Digital product designer | Custom URL shortener and smart links
I love it. The retouching is fantastic, too. If you have ever flown above the rainforest, you might have noticed that it looks exactly the same. Good job.
Deep thought, excellent line, perfect visual. Simple & great! Linked ads are so far from this... in all sense.
completely agree with atb2005! Or if they wanted just broccoli, maybe a brighter green would've nailed it better. Right now it looks foggy, which I think takes away the freshness of the food. I would've liked some water drops, like dew on the top of the broccoli...
throw in other Veggies? Sounds like a bad client comment - always trying to change it for the sake of change. The simplicity of the ad makes brilliant and memorable. The "fogginess" makes it look like the rainforest dual image intended. Nice stuff
LOVE IT.
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