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Agency Network: 
Published/Aired: 
April 2010
Whirlpool:  Broccoli
Whirlpool Print Ad -  Broccoli

Description

Print advertisement created by Saatchi & Saatchi, Puerto Rico for Whirlpool, within the category: Electronics, Technology.

Caption

ECO-fridge G17
Preserves much more than your food

Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Photographer: Domino, Uruguay
Retouch: Carlos Nieves
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atb2005's picture

Tagline is good. Art direction is ok. Too many broccoli ("trees"). Maybe some additional work in Photoshop or a few other veggies thrown in?

atb2005
Activity Score 13557
Dadaism's picture

I dun think any other veggie look like trees

Dadaism
Activity Score 161
Darling Design
atb2005's picture

You are right. I was thinking about beautiful scenery or something.

atb2005
Activity Score 13557
satrianee's picture

cauliflower maybe?

satrianee
Activity Score 3748
Dadaism's picture

Really love this! Flawless~

Dadaism
Activity Score 161
Darling Design
eugenius's picture
eugenius
Activity Score 396
Art Director
atb2005's picture

Thank you so much for posting these links! YES, that's what I meant when I said a beautiful scenery. That's so much better. It has some color in it.. variety..

atb2005
Activity Score 13557
Adaddicted's picture

perfect imagery!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
perromalo's picture

I love it. The retouching is fantastic, too. If you have ever flown above the rainforest, you might have noticed that it looks exactly the same. Good job.

perromalo
Activity Score 429
Creative Director at Mateo&co
shitmonk's picture

WOW

shitmonk
Activity Score 465
guru84's picture

Simply LOVE this idea..
and the copy is just perfect..

AWESOME..

guru84
Activity Score 91
nayel's picture

it s nice

nayel
Activity Score 36
Creative Director at Scope advertising |

NAYEL

Dzsoi's picture

Deep thought, excellent line, perfect visual. Simple & great! Linked ads are so far from this... in all sense.

Dzsoi
Activity Score 8611
Copywriter
R U serious's picture

Google: Carl Warner Foodscapes

R U serious
Activity Score 418

Say my name, say my name...

aRianna23's picture

completely agree with atb2005! Or if they wanted just broccoli, maybe a brighter green would've nailed it better. Right now it looks foggy, which I think takes away the freshness of the food. I would've liked some water drops, like dew on the top of the broccoli...

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
Meshrum's picture

Together, the line and the visual complete the idea. Good work

Meshrum
Activity Score 281
Copywriter
Guest's picture

throw in other Veggies? Sounds like a bad client comment - always trying to change it for the sake of change. The simplicity of the ad makes brilliant and memorable. The "fogginess" makes it look like the rainforest dual image intended. Nice stuff

Guest
Guest's picture

LOVE IT.

Guest
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