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Bar code

Campaign
Agency Network: 
Published/Aired: 
December 2010
Westpac:  Bar code

Description

Print advertisement created by Lavender, Australia for Westpac, within the category: Finance.

Caption

Keep your imports and exports moving

Advertising Agency: Lavender, Sydney, Australia
Executive Creative Director: Luke Chess
Creative Director: Tan Gout Nee
Art Director: Darren Seddon
Copywriter: Justin Olding
Illustration: The Craft Shop
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Highest Rated

michelangelo's picture

Although the barcode has been used, twisted, manipulated and what not a million times, this thing worx

michelangelo
Activity Score 660
Guest's picture

wow.

Guest
Guest's picture

Great!

Guest
suresh90's picture

Nice concept and illustration :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

jackmancer2017's picture

Lovely visual, I do feel the copy somehow fails to connect it.

jackmancer2017
Guest's picture

You're right about the copy: "... and keep your supply chainstable."

Guest
jackblack's picture

Nice. Very hard to do good work for banks. Well done.

jackblack
Activity Score 2363
Art Director
LeeHarvey's picture

Nicest barcode I've ever seen!

LeeHarvey
Activity Score 3045
Creative Director
Girlfireice's picture

Nice concept

Girlfireice
Activity Score 254
Copywriter at Trainee
Oblabla's picture

i can feel the "export and import from the picture" maybe it's the fact that it's a barcode..the overall image doesn't fit with the copy

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

CuriousPencil's picture

@Oblabla, the barcode is perfect: palletised goods also use the barcode for track/trace of large shipments. And this image is a fantastically clever way of looking behind the barcode, really well done. Apart from, as "guest" above spotted, the missing space in the copy. Still only slightly detracts from a very clever ad.

CuriousPencil
Activity Score 4225
Copywriter
Oblabla's picture

ya i understand now :) thanks ! xD

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

michelangelo's picture

Although the barcode has been used, twisted, manipulated and what not a million times, this thing worx

michelangelo
Activity Score 660
Mottu's picture

Nice concept

Mottu
Activity Score 37
Graphic Designer at Designer |

mottu

Sebas Wuschelkopf's picture

Buen concepto, bien tratado, me gusto! ..

Sebas Wuschelkopf
Activity Score 12
Copywriter at Universidad Autónoma de Chile |

elsebacreativo.blogspot.com

sbasrur's picture

Love the idea! Apart from the oversight of punctuation in a few places in the copy, this is a lovely ad.

sbasrur
Activity Score 18
Copywriter at The Republic, Mumbai
raw tuna's picture

Good visual, shit bank.

raw tuna
Activity Score 837
General Manager
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