When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.
This professional campaign titled 'Jaws never return Vinegar Plate, Jaws never return Tissue...' was published in China in December, 2010. It was created for the brand: Green Sense, by ad agency: Grey. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 13 years ago.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop
Retoucher: Simon Kwan
Illustrator: Shannon Ma