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Fencer

Campaign
Agency Network: 
Published/Aired: 
February 2011
Webber Wentzel:  Fencer

Description

Print advertisement created by BBDO, South Africa for Webber Wentzel, within the category: Professional Services.

Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Director: Jenny Glover, Brent Singer
Copywriter: Jeff Tyser
Art Director: Donovan Goliath
Illustrator: Jana Koos
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CuriousPencil's picture

An attractive ad is one thing. A long copy ad is another. This is a mother of a series of ugly long copy ads that is best summed up in many better ways, but the classic "tl;dr" is for now, I think, the best way to bury this corpse.

Horrendous work, ugly execution.

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

nice concept

luispiter
Activity Score 2756
comunication
Nude Copy's picture

I think curious pencil is a great ad maker who makes ads that transcends all these ad standards. Am i right?

Nude Copy
Activity Score 1054
Copywriter at India
CuriousPencil's picture

Do I have to be a master cobbler to tell someone their laces are undone?

CuriousPencil
Activity Score 4225
Copywriter
Marlus Lau's picture

Haha, nice comparison. Yet, I agree with CuriousPencil. It makes my eye uneasy, trying to get the whole thing.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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