Wildlife hunting still happens every day in Thailand. The hunters hunt wildlife for illegal trading, while some do it just for fun. They never realize about the following effect.
WARF (The Wild Animal Rescue Foundation of Thailand) is an official registered foundation which stands for protecting and rescuing wild animals. This print ad builds awareness of the issue by showing how losing one wildlife can effect another, and also triggers people to support WARF foundation to continue their wildlife saving mission.
Print advertisement created by Leo Burnett, Thailand for WARF, within the category: Public Interest, NGO.
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai
Art Director: Kroekkiat Chanthakitnukul
Copywriter: Vachira Pashekrepapon
Client Service: Pitchaya Chanwanitkulchai
Agency Producer: Kanokporn Siriseree
Production Company: Illusion / Bangkok
Illustrator: Illusion / Bangkok
Photographer: Illusion / Bangkok