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Twinkly lights

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Art Director:Jeff Suthons

Print advertisement created by Wild Colonial Boys, United Kingdom for Wainwright, within the category: Alcoholic Drinks.

Caption

Twinkly lights enjoyed all year round.
Want to see some brilliant decorations this Christmas? We recommend going outdoors on a crisp, clear evening to enjoy nature’s own fairy lights. It’s an experience that awakens the senses – rather like our Wainwright golden ale.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
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tazyboy's picture

Headline is good.

tazyboy
Activity Score 777
Art Director
Klara K.'s picture

Plus points for the fresh and different take on feeling about beer.

Klara K.
Activity Score 3343
Charles University in Prague
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