Ups & Downs - Cement

Agency Network: 
March 2019
Volkswagen: Ups & Downs - Cement


UPS AND DOWNS: Trucks are fundamental for national commerce. They transport the country´s production from one spot to the other covering kilometers and kilometers.

In Latin American countries, economic crises are a dime a dozen and this affects the amount of production, transportation and exportation. Our countries ups and downs jeopardize our commerce and production but despite all of this Volkswagen has been able to surpass this for the past 20 years since they began in 1998 and are stronger than ever.

Print advertisement created by Geometry, Argentina for Volkswagen, within the category: Automotive.


Cement Production: 1998-2018

Advertising Agency: Geometry, Argentina
Chief Creative Officer: Tony Waissmann
Executive Creative Director: Claudio Giovanelli
Creative Directors: María Luján Donaire, Hernán Damilano
General Account Director: Georgina Roccatagliata
Account Director: Agostina Luzzi
Account Executive: Sofía Pereyra
Graphic Producer: José Carrillo
Production: Salamágica
Illustrator: Ricardo Salamanca
Executive Producer: Montserrat Pau
Clients: Federico Ojanguren, Ana Laura Zotti
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