Plastic Bag

Agency Network: 
June 2011
Volkswagen:  Plastic Bag


Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.


Volkswagen Delivery Trucks.
The right size for your needs.

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Advertiser’s Supervisor: Ricardo Barion
Account Supervisor: Fernao Cosi
Photographer: Mario Daloia
Log in to post comments

Highest Rated

kleenex's picture

nice idea...

Activity Score 58777
Web Designer/Developer
morse's picture

Very lateral, but it's nice.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture

touch the heart through mind.

all renderations all perfect.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Glut's picture


Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

nice idea...

Activity Score 58777
Web Designer/Developer
Experiential's picture

It is great, there is an untold number of potential locations for marketing media.

Volkswagen has a great team who consistently manage to find new ways of reaching their audience.

Not so sure this is very targeted advertising, but hey, I suppose anyone is a potential customer, even if you only wanted some german beansprouts.

You could almost say it was experiential marketing, feeling the fruit over a new VW Transporter.

Love it.

Activity Score 2
Marketing Manager at UK |

I do experiential: Experiential Marketing

AdBuzzer's picture

As a print ad it's nothing amazing, but having such branded bags in different shops could make a pretty fresh ambient solution.

Activity Score 1172
Marketing Manager |

dbor's picture

The first thing I saw - it’s a toilet paper…

Activity Score 1453
penny'sworth's picture

As ambient media its catchy. As a print ad its got holes. Too subjective a promise ' one size truck fits all'?

Activity Score 110
Creative Director
Featured Content

Latest Collections