Also From This Campaign 4
Description
Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.
Volkswagen Delivery Trucks.
The right size for your needs.
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Advertiser’s Supervisor: Ricardo Barion
Account Supervisor: Fernao Cosi
Photographer: Mario Daloia
Very lateral, but it's nice.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
touch the heart through mind.
all renderations all perfect.
"If you are irritated by every rub, how will you be polished?"
— Rumi
It is great, there is an untold number of potential locations for marketing media.
Volkswagen has a great team who consistently manage to find new ways of reaching their audience.
Not so sure this is very targeted advertising, but hey, I suppose anyone is a potential customer, even if you only wanted some german beansprouts.
You could almost say it was experiential marketing, feeling the fruit over a new VW Transporter.
Love it.
I do experiential: Experiential Marketing
As a print ad it's nothing amazing, but having such branded bags in different shops could make a pretty fresh ambient solution.
As ambient media its catchy. As a print ad its got holes. Too subjective a promise ' one size truck fits all'?
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