The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Gomes, Mohamed Chahin
Senior Copywriter: Pedro Lourenço
Illustrator: Mohamed Chahin, Sebastian Pattis
Retoucher: Zé Anderson