Happy family
Description
Print advertisement created by Integral, Brazil for Volkswagen, within the category: Automotive.
New Fox. It has space for much more happiness.
Creative Directors: Lauro Marcus, Paulo Fraga
Art Directors: Gesse Colares, Lauro Marcus, Malu Lima
Copywriter: Bruno Biú, Paulo Fraga
Illustrator: Gesse Colares
With 7 billion people on the planet, it's nice to see a company with a realistic way of carrying 40 or so at a time, with surfboards.
Think big VW!
Space for much more happiness. I.e more things. Not well executed.
Not as good as expected from VW
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
cute. simple, just a reminder they exist , nothing more
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
.
the easier and faster way to the customer's mind is a simple idea.
Does VW now promote car sharing solutions?
I got 99 ideas but this aint a good one.
who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/
Just remembering... This an ad for a VW dealership, not a VW ad.
Here in Brazil, AlmapBBDO is the VW's (manufacturer) agency for the national account.
They do a far better work.
Why are car companies try to sell us small cars as big ones? They are small, ok? No amount of lying or deceiving will make them bigger.
Copy is weak but my guess is it was lost in translation. The ad works though. Some may not realize that those dorky little stickers are ubiquitous in Brazil i.e. they resonate with the target audience.
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