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Double, Kid

Campaign
Agency Network: 
Published/Aired: 
April 2012
Volkswagen:  Double, Kid

Description

Copywriter: Sreejith Kodoth./a>.

Print advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Caption

The all-new Passat with Rear View Parking Camera.

Advertising Agency: DDB, Mudra, India
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth./a>, Ranjit Sasidharan
Art Directors: Sreejith Kodoth./a>, Boby Mathew
Digital Artist: Y Dhaneshwar Singh
Photographers: Vikas Vasudev, Sreejith Kodoth./a>, Alex Rank
Vice President: Anurag Tandon
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chuckieT's picture

Idea is sound. Retouching is terrible... and the retouching is even worse on the other two ads.

chuckieT
Activity Score 680
Creative
christowood's picture

HOW MANY TIMES HAVE WE SEEN THE SAME IDEA FOR THE SAME PRODUCT? COPYCATS.

christowood
Activity Score 33
arvin's picture

TERRIBLE execution... I can't believe its from DDB :(

arvin
Activity Score 341
saya's picture

Brilliant!

saya
Activity Score 355
Art Director at Madras Brand Solutions
morse's picture

The shadows are fake. Idea is good.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture

why are the wheels rotating? retouching is horrible.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Manoma's picture

The idea is basic... But Ok... But the realisation is really to bad...

Manoma
Activity Score 1108
Copywriter
mitali prasad's picture

niceee one,,,,,what realization,,,i didn;t get what u sAYING?

mitali prasad
Activity Score 458
General Manager
Ron Burgundy's picture

No Stereoscopic GIF?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
ceronauta's picture

Maten al grafico !

ceronauta
Activity Score 121
Creative Director |

Las ideas

lpgatti's picture
lpgatti
Activity Score 341
Creative Director at publicidade |

#

mockingbird's picture

idea done in another way.

mockingbird
Activity Score 238
MicheleVirgilio's picture

no for me

MicheleVirgilio
Activity Score 2617
mr.x's picture

awful retouching, old idea, one ad is enough three is two too many.

mr.x
Activity Score 998
Forsbergs Skola
Where is the idea's picture

Yeah bad finish on a ok stuff. I guess this is what happens when one guy wants to do everything.

Where is the idea
Activity Score 707
Creative Director
kleenex's picture

the whole set is just bad.

kleenex
Activity Score 58645
Web Designer/Developer
Blue Apple's picture

worst photoshop work

Blue Apple
Activity Score 120
Art Director
fadirahhal's picture

DDB India are lazy

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
dbor's picture

Like a NASA Moon pictures.

dbor
Activity Score 1455
manzoordesign's picture

not up to the mark

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

lohlinshan78's picture

shot to death...

lohlinshan78
Activity Score 16
Photographer at Imagerom
karron10's picture

I am sure this is not the only car that has now rear view cameras for parking. I expected to see a more creative ad, Passat can do do a lot more than this, they should emphasize that.

karron10
Activity Score 3

Interested in passat reviews.

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