Description
California's Office of Traffic Safety taps Hollywood film industry to help reduce car crashes caused by using a cell phone while driving. Deaths caused by drivers using their cell phones is one of our country's fastest growing trends, killing approximately 6,000 people annually. To help stop the behavior, the State of California has called on the entertainment industry to tell the real story of how using a cell phone impairs a person’s ability to drive. “It reduces brain power by 37%,” says Chris Cochran, assistant director of marketing and public affairs for California’s Office of Traffic Safety (OTS), citing a Carnegie Mellon research study. “When you drive and use a cell phone for talking or texting, you’re essentially driving like a zombie.”
This professional campaign titled 'California's Office of Traffic Safety' was published in United States in April, 2012. It was created for the brand: California's Office of Traffic Safety, by ad agency: Glass. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Glass Agency, USA