Gay & Lesbian Mardi Gras

Agency Network: 
Published/Aired: 
July 2011
Virgin:  Gay & Lesbian Mardi Gras
Virgin Print Ad -  Gay & Lesbian Mardi Gras

Description

Print advertisement created by Sapient Nitro, Australia for Virgin, within the category: Transport.

Caption

really excited to be part of the gay and lesbian mardi gras 2010

Advertising Agency: SapientNitro, Australia
Executive Creative Directors: Nancy Hartley, James Burchill
Art Director: Ken Roney
Copywriter: Bevan Lewis
Account Director: Cameron Parker
Account Manager: Kristina Dameglio
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Highest Rated

Ron Burgundy's picture

agreed, but you knew where i was coming from was not in vain

Ron Burgundy
Activity Score 1626
Art Director at Southern California
ivan's picture

Hombre magazine had a similar idea: http://adsoftheworld.com/taxonomy/brand/hombre

ivan
Creative Director at Ads of the World
Green_DNA's picture

Definitely in line with Virgin's cheeky sense of humour.

Green_DNA
Activity Score 26
Ron Burgundy's picture

gross

Ron Burgundy
Activity Score 1626
Art Director at Southern California
atb2005's picture

So those are cum stains?? Stupid. The Hombre did not have a similar idea. The Hombre had the original idea. And as always, the original is better.

atb2005
Activity Score 13547
shaun1800's picture

Yeah this sort of stuff has been done before, nothing new here.

shaun1800
Activity Score 293
Copywriter
Fera Groove's picture

You need a class just to learn how to get this ad. That's why I say: NO.

Fera Groove
Activity Score 205
Art Director
Lazarus's picture

In the infamous words of Michael Jackson, 'Who's Bad?' This is.

Lazarus
Activity Score 1537
Creative Director
ace85le's picture

People saying it's gross are the ones who would jump at it if it's the cum stains in a lesbian magazine. Double standard much?

I think it's outrageous, crazy and fits perfectly with the target segment. Definitely would be the talk of the community. Bravo.

ace85le
Activity Score 3935
Marketing Manager |

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Ron Burgundy's picture

i don't care which sexual orientation the target is for the magazine, I don't want simulated dried bodily fluids in my magazine, and that's just me......but I appreciate you trying to paint me as homophobic, can you please point out where I said anything opposed to a males choice of sexuality?

actually, I dont give a f#ck.....I'll accept your apology in the form of good Mexican beer....effective immediately

Ron Burgundy
Activity Score 1626
Art Director at Southern California
ace85le's picture

Did you just say "my magazine"? This is a magazine for gay men.

I'm not saying they should do this in a magazine for straight couples. I'm just saying that this fits nicely to the outrageous, out-of-norm, crazily humorous style of a gay men's magazine and therefore would appeal to the target segment.

Why would you care if it this appear in YOUR magazine since you won't buy a gay men's magazine anyway??? If you don't fall in the target segment, why act like it?

I'm just commenting on a pure academic point of view and never said anything about you being homophobic. Relax.

ace85le
Activity Score 3935
Marketing Manager |

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Ron Burgundy's picture

jeese, listen, read what you wrote, I said this was gross because its gross...I respect SapienNitro's work, but in my opinion gross sex jokes seems like a lazy way to advertise to gay men, and gross too...in a way I kinda holds them back advertising to them this way, granted men have a a higher sex drive than women, but its kinda reminiscent of the rest stop/bath houses stereo type that all gay men are all sex crazed who put it out there all the time...but in reality its just the intimate part of their life....I'm not acting like the target audience, but I do have gay friends and they aren't into jizz jokes, they are professionals, who would think this is as gross as I do.

Ron Burgundy
Activity Score 1626
Art Director at Southern California
ace85le's picture

OK I give you credit for having deleted the previous comment and discuss like an adult.

I understand and respect your point. I wasn't pinpointing at you per se. If you really feel what you post above, then I am all with you. But there are certain people out there who have double standards, and you know you you are when reading this.

By the way I'm a Gen Y so probably I'm more receptive to sex jokes in main stream media. Look at Kate Perry's Fireworks or California Gurls video clips. It's all about sex jokes and both youngsters, gay or straight, LOVE it!!!

This is 2011. If you don't like it because you think all sex jokes like this are gross, then it's fine. But if you think only gay sex jokes are gross, then you need to look around and open it up.

Just saying.

ace85le
Activity Score 3935
Marketing Manager |

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Ron Burgundy's picture

not gay sex...its gross if its hetero, gay, bestiality, furry...etc...its dried jizz....i get that sex is a hand shake to Gen Y'rs but as you progress you'll understand this is a cheap shot.

Ron Burgundy
Activity Score 1626
Art Director at Southern California
stevel's picture

also, winner: JustAnOpinion.

stevel
Activity Score 423
stevel's picture

Oh god, credibility: lost. You're a Gen Y so you're more receptive to sex jokes in the main stream media and then point to Katy Perry and CA Gurls? I'm a "Gen Y" too and you thinking that we're more progressive and receptive to sex jokes is just stupid. That's the way kids think until they get older and realize that every generation is essentially the same.

stevel
Activity Score 423
ace85le's picture

[shrug] who cares what you say. "every generation is the same"?? wow. that's a deep thought lolz. are you even in the marketing business??

Stop saying like you understand all the target segments, because that's really naive. That YOU hate this ad doesn't mean the target segment hates it too. I have shown a couple of my gay friends and they thought it's really hilarious.

And ya. Don't call yourself a Gen Y if you scream "aaaaaaaa sperm look there's a drop on my hand aaaaaaa motherrrrrrr boo hoo". lolz that's lolz.

Shame.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

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atb2005's picture

Flap flap flap.... haha

atb2005
Activity Score 13547
Ron Burgundy's picture

?

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Green_DNA's picture

Not to pick a fight, but "choice of sexuality" is a poor choice of words. Sexual orientation is not a choice.

Green_DNA
Activity Score 26
Ron Burgundy's picture

agreed, but you knew where i was coming from was not in vain

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Nike Diesel's picture

Old student joke and you give it 8? Flabbergasting, man...

Nike Diesel
Activity Score 13708
Art Director
morse's picture

I like good humor, but this is not funny for me.

morse
Activity Score 18159
Art Director |

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arc9802's picture

This is stupid and gross. 1 star is generous.

arc9802
Activity Score 3
brookjohnston's picture

No.

brookjohnston
Activity Score 296
St. Lawrence College
welsh523's picture

It is either genius or incredibly stupid. I think you would have to know the readership and the rest of the magazine to know which. I don't know either so I'm going to refrain from giving a star rating.

welsh523
Activity Score 150
Planner at Defero USA
ailytan92's picture

i think people can use same treament on design,the important is how you use it,and where you use it.i think the treament good,but it is a bad idea,i didnt get the dot is mean wat~

ailytan92
Activity Score 32
Southern collage
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