Shelves, 1

Campaign
Agency Network: 
Published/Aired: 
July 2010
Videocon:  Shelves, 1

Description

Print advertisement created by McCann, India for Videocon, within the category: Electronics, Technology.

Caption

Aire conditioners with Turbo Cooling.

Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni
Log in or register to post comments
Itsmrme's picture

Oh I get it somewhat with this one

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
xianglinashley's picture

The curtains on the right looooks so weridddd!!! omg.

xianglinashley
Activity Score 17
Temasek Polytechnic, Design School
TSD Agency's picture

nice, however videocon brand is more about video, than conditioning at the first glance. :)

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

BFB's picture

Smart, I like it :)

No need for 3 though.

BFB
Activity Score 936
Copywriter
Hibon's picture

Nice photo and artdirection... OK the room is cold, so what ? Boring idea!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Thanks we get your point that you think it is a boring idea - no need to put it on every layout.

Guest
Guest's picture

Why did you need 3 of the same idea?
Was nice the first time.

Guest
Guest's picture

Good idea. But repeating the same idea thrice does not make it a campaign. The rest two ads are the same %$^^& thing. Oh, and I will write this in the other two ad pages as well, so stop being a Panzy

Guest
Guest's picture

3 of these are too much.

Guest
akshaysrikar's picture

ok the idea is cool... but 3 layouts of the same depiction is not necessary. i think i got the idea in the first. they shuld have come up with better ideas.

akshaysrikar
Activity Score 420
India
Ramezani's picture

no body wants to life in a fridge?
but i like the tought and the art direction.

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

so, I get it... living in a fridge must be pretty appealing to the citizens of Delhi. and sure hoping these AirCons do not accelerate the greenhouse effect...

Guest
Guest's picture

Cold room? Boring!

Guest
Guest's picture

Isn't it a one off idea, just wondering.

Guest
paumarques's picture

felicitats! bona campanya.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

Where the hell is the product? Just the logo come on????

Guest
Guest's picture

This is so forced!!!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement