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Soda

Campaign
Agency Network: 
Published/Aired: 
December 2007
Venezia Cafe:  Soda

Description

Print advertisement created by Utopium, Romania for Venezia Cafe, within the category: Recreation, Leisure.

Caption

Add some Wifi to your morning.
Free wireless internet hotspot.

Advertising Agency: Utopium, Oradea, Romania
Creative Director / Art Director: Cristian Ungur
Copywriter: Mihai Pop
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Highest Rated

jsantanaxp's picture

yes, but...
Venezia Cafe with coca-cola or soda?
or only coffee?

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http://www.comunique9.com.br

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

luispiter's picture
luispiter
Activity Score 2756
comunication
jsantanaxp's picture

yes, but...
Venezia Cafe with coca-cola or soda?
or only coffee?

-------------------------------------------
http://www.comunique9.com.br

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

teenquey's picture

but this is text messaging... not wireless internet.

teenquey
Activity Score 290
JWT
beatriz's picture

I like this campaign, its simple and clear. the visual is related with the keyword, but the copy makes it clear!

beatriz
Guest commenter's picture

Teenquey, I think it's more Instant Messaging than text (mobile texting). You can't structure upper and lower lines in cell texting. So it is related to the internet. But that's besides the point. The ads are about communicating while having a coffee or a glass of wine. That's the promise - chat while you drink your coffee.

Guest commenter
Guest's picture

That's absolutely dark as a hole.
Who can recognise a Wifi symbol or any of the items that build it ?
Not clear at all. Glass and bottle are not clear at all... Or maybe this is just cultural, but I have reasons to believe that this is not obvious, not obvious at all...
Like said before in those posts, playing around with the wifi stuff could have been smarter...
So i didn't like it, though the graphic work is convincing (but senseless)...
Sorry for that.

Guest
Guest's picture

That's absolutely dark as a hole.
Who can recognise a Wifi symbol or any of the items that build it ?
Not clear at all. Glass and bottle are not clear at all... Or maybe this is just cultural, but I have reasons to believe that this is not obvious, not obvious at all...
Like said before in those posts, playing around with the wifi stuff could have been smarter...
So i didn't like it, though the graphic work is convincing (but senseless)...
Sorry for that.

Guest
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