Meercat

Campaign
Agency Network: 
Published/Aired: 
June 2010
Veikkaus:  Meercat

Description

Print advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Erkko Mannila
Art Directors: Tuukka Tujula, Hermanni Kanerva
Copywriters: Erkko Mannila, Tommy Makinen
Photographer: Antti Viitala
Client Service Director: Teppo Juuvinmaa
Project Manager: Heidi Nieminen
Post Production: Fake Graphics
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TommyO's picture

I don't get it. None of the animals (I don't even think I ever saw a meercat).

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Emanresu's picture

You never watched The Lion King? :/

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

It's your fault, go to the zoo my hero

Guest
Hibon's picture

Please explain...?????

Hibon
Activity Score 3734

Simple ideas are the best !

N17's picture

I think the copywriters is trying to simulate the football players to live animals.
poor

N17
Activity Score 475
Creative Director
Binary's picture

I don't understand,it just a funny?

Binary
Activity Score 25

Dynamic Thinking.

Jupiter's picture

visually captivating...but i dont really understand the whole concept...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Its Messi !!!!

Guest
pez's picture

is little, is fast, is soft, is intelligent.... it's messi!... (we're animals)

pez
Activity Score 1804
Creative Director
Ahmed Bahaa's picture

like the art but i dont get the idea

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Guest's picture

perhaps is about the fauna of south africa? or africa? dont get it either... good postprod though

Guest
bad astronaut's picture

It's most likely associating a national animal with a country....but it's a hard read.

bad astronaut
Activity Score 544
mikeelrapido's picture

What is all about?

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Adrien01's picture

L.Messi = smart, fast, small = Meercat

Adrien01
Activity Score 20
Copywriter at Crea Genève
Guest's picture

Oh my god... This is so bad advertising!

Guest
Guest's picture

Nicee...Art... BUT..."wat is it all about"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Thnx.........

Guest
ManamaChris's picture

Please emphasize the t-shirt more, after all you are selling the team

ManamaChris
Activity Score 18
Copywriter at Manama, Kingdom of Bahrain
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