Description
Print advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.
Creative Director: Erkko Mannila
Art Directors: Tuukka Tujula, Hermanni Kanerva
Copywriters: Erkko Mannila, Tommy Makinen
Photographer: Antti Viitala
Client Service Director: Teppo Juuvinmaa
Project Manager: Heidi Nieminen
Post Production: Fake Graphics
I don't get it. None of the animals (I don't even think I ever saw a meercat).
That's me!
http://resiseymilim.wordpress.com
I think the copywriters is trying to simulate the football players to live animals.
poor
visually captivating...but i dont really understand the whole concept...
commenting just to gather more pencils:-)

Its Messi !!!!
is little, is fast, is soft, is intelligent.... it's messi!... (we're animals)
like the art but i dont get the idea
Ahmed Bahaa
http://behance.net/bahaa

perhaps is about the fauna of south africa? or africa? dont get it either... good postprod though
It's most likely associating a national animal with a country....but it's a hard read.
What is all about?
<---------------SexInAds------------------>

Oh my god... This is so bad advertising!

Nicee...Art... BUT..."wat is it all about"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Thnx.........
Please emphasize the t-shirt more, after all you are selling the team