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New Aqua Creatures

Agency Network: 
Published/Aired: 
March 2019
Veen: New Aqua Creatures
Veen: New Aqua Creatures
Veen: New Aqua Creatures
Veen Print Ad - New Aqua Creatures
Veen Print Ad - New Aqua Creatures
Veen Print Ad - New Aqua Creatures

Description

VEEN gets its waters from the purest sources, places completely untouched and unpolluted by humans. It is therefore only natural that we support the cause of man-made pollution. While we continue to work harder to ensure all our products are packed in biodegradable materials, this is our effort to inspire ourselves more, and urge others to be responsible towards the environment as well.

Conceptualize and execute an ad campaign to spread awareness about the dangers of plastic bottles and their improper disposal, and their negative impacts on the environment.

We looked into the ill effects of improper waste disposal, and found that the worst affected are our oceans. Marine life around the world is seriously affected by plastic waste, often getting entangled, or choking to death and drowning due to ingesting the waste.

Plastic bottles and straws, mainly from the packaged water and aerated drinks industries, are a large contributor to the generation of such waste, and in the campaign we have directly brought this issue to light. The thought was to work with highly relatable elements and show how our favorite cold-drinks/juices are affecting our most loved sea creatures, to create a sense of guilt and invoke a sense of responsibility in each one of us.
We attempted to execute this concept by creating a powerful visual narrative, while pairing it with an impactful message through the copy.

We took our favorite sea creatures, and placed them in a world of plastic. Visually it is the sea and its creatures, caught up and entangled, choked in their entirety. The copy aims to provoke using an extremely direct approach, aiming to be high impact, and to invoke the feeling of guilt, ending in the extremely straightforward message – ‘Stop drowning our oceans’, while bringing our biodegradable packaging practices into the light.

Print advertisement created by Bang In The Middle, India for Veen, within the category: Non-Alcoholic Drinks.

Caption

YOUR WATER JUST DRANK_THE ATLANTIC.
Across our planet’s waters, plastic packaging is everywhere. They float all over the place. They suffocate the oxygen rich seas. And they choke the guts of the stomachs of sea horses, star fish, sea turtles, and zillions of others. Including us. There’s no room for plastic in Nature. Stop drowning our oceans.

YOUR COLA JUST GULPED DOWN_THE ARCTIC.
Across our planet’s waters, plastic packaging is everywhere. They float all over the place. They suffocate the oxygen rich seas. And they choke the guts of the stomachs of sea horses, star fish, sea turtles, and zillions of others. Including us. There’s no room for plastic in Nature. Stop drowning our oceans.

YOUR JUICE JUST GUZZLED_THE PACIFIC.
Across our planet’s waters, plastic packaging is everywhere. They float all over the place._They suffocate the oxygen rich seas. And they choke the guts of the stomachs of sea horses,_star fish, sea turtles, and zillions of others. Including us. There’s no room for plastic in Nature. Stop drowning our oceans.

Advertising Agency: Bang In The Middle, Gurgaon, India
Creative Director: Paulomi Dey
Additional Credits: Prathap Suthan
Chief Creative Officer: Bang In The Middle
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Highest Rated

kleenex's picture

Ads Look nice even if idea has been done to death.

kleenex
Activity Score 58657
Web Designer/Developer
joelapompe's picture

Animals made out of plastic waste. A visual idea done to death in all kind of ways.

joelapompe
Activity Score 3923
kleenex's picture

Ads Look nice even if idea has been done to death.

kleenex
Activity Score 58657
Web Designer/Developer
junaidck's picture

nothing new, but looks nice

junaidck
Activity Score 4
Shraddha_pawar's picture

I don't care if it was done a thousand times before. This looks extremely neat and fantastic!

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

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