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#UNIted against harassment, 5

Campaign
Agency Network: 
Published/Aired: 
November 2017

Description

University of Geneva launched a big campaign against sexual harassment. About 20 strong and provocative messages were displayed in all the faculties and buildings of the university.
The messages were also spread on social networks, inviting everyone to be #UNIted against harassment.

The goal? To spark a debate, to inform about rights and legal issue and invite every witness to react. The University of Geneva also took the opportunity to launch an anonymous hotline to report harassment.

Print advertisement created by cavalcade, Switzerland for University of Geneva, within the category: Public Interest, NGO.

Caption

Sometimes
smiling
being nice
wearing
a dress
being a woman
is risky behavior.

Advertising Agency: cavalcade, Geneva, Switzerland
Creative Director / Art Director: Julien de Preux
Creative Director / Copywriter: David von Ritter
Typographer: Roger Gaillard / extraset
Project Manager: Nina Hugentobler
Graphic Designer: Mathilde Veuthey
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