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Bryce Harper Signature Cleat, 2

Campaign
Published/Aired: 
August 2017
Under Armour: Bryce Harper Signature Cleat, 2

Description

Multi-media, multi-channel campaign hell bent on reaching the consumer at every touchpoint with an emphasis on digital/social channels. Assets include key art, tech videos, deep dives into features & benefits, Instagram stories, individual colorway launch materials, and more. Basically, it’s everything Under Armour needed to tell the UA Harper 2 story.

Caption

UA Harper 2
Light It UP.
We built it for Bryce Harper, the game's ultimate multi-faceted weapon. Light and fast to run at will. Powerful and stable for electrifying displays of power.

Creative Director / Art Director: Sean Flanagan
Art Director: Kirk Roush
Copywriter: Matt Norman
Designer / 3D Artist: Mike Campau
Photographer: James Michelfelder
Project Manager: Justin Laskey
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kleenex's picture

not that bad.

kleenex
Activity Score 56173
Web Designer/Developer
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