Never - Crushed Butterfly

January 2018
UN Women: Never - Crushed Butterfly


Violence against women is a major global problem violating human rights, and intimate partner violence is a big part of it.

This campaign aims mainly for communicating with the intimate partner, delivering a new message that violence against women indirectly affects him too.

Taking a safe approach towards this issue this campaign uses visuals that interact with feelings without disturbing the recipient, avoiding triggering the psychological defense mechanisms that could hinder the delivery of the message.

Print advertisement created by Helwan University, Egypt for UN Women, within the category: Public Interest, NGO.


A crushed butterfly will never transcend with you
Stop violence against women

Advertising School: Faculty of Applied Arts / Helwan University, Cairo, Egypt
Creative Director: Nesrin Ezzat
Art Director / Photographer / Illustrator / Copywriter: Peter Adel Sobhy
Copywriter: Andrew Nasri
Additional Credits: Hiba Nazmi, Aya Ebrahim
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