Money is boring. It’s what you do with it that’s interesting. To hit home the importance of financial security, this campaign hones in on the plans people have for their money, not the money itself. Because if your money is stolen, so is that coat you’ve had your eye on. Or the weekend away you've been saving for. Your plans are only safe if your money is.
Print advertisement created by Boys + Girls, Ireland for Ulster Bank, within the category: Finance.