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Gay party

Campaign
Published/Aired: 
January 2007

Description

Print advertisement created by Noble Graphics Creative Studio, Bulgaria for Tuborg, within the category: Alcoholic Drinks.

Caption

gay party.
Tuborg. The fun starts here.

Advertising Agency: Noble Graphics Creative Studio, Bulgaria
Photographer: Bliss Worx
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the_ashlands's picture

whoa! maybe tuborg is targeted toward the gay community......

can anybody clear this up?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

PaulyG_fill in the blank's picture

I don't get this campaign. It's all over the place. There's no logic behind each 'party'. I guess they couldn't decide on a target audience so they went after everyone. They're only missing the 'teenager bush-party', with bottles throwing up their beer all over the place.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Ernesto Howay's picture

Wrong ad, as if they mean gays are inside out or upside down? Too risky to fall into homophobia

Ernesto Howay
Activity Score 2
Art Director
jennywhx's picture

why do gay = upside down? it might offend a lots of people, especially this group of people who're always very sensitive.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

the_ashlands's picture

saying something like, 'gays are always very sensitive' might do the same.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

PaulyG_fill in the blank's picture

yea i was thinking the same thing

PaulyG_fill in ...
Activity Score 1148
Copywriter
CISBlues's picture

Could it be that they mean "bottoms up"??

CISBlues
Activity Score 10
Copywriter
javababy's picture

I think they were actually going for the visual element the crown symbol makes when it's turned up-side-down.

javababy
Activity Score 2
Art Director
Fatto's picture

the photo is nice but the concept is old and unsense!

Fatto
Activity Score 102
Art Director
jiviti's picture

This campaign is for Bulgaria. In Bulgarian there is one word for "upside-down", "in the opposite direction", "reverse side" and it also means "gay". It's not necessary to get it if your not from Bulgaria.

jiviti
Activity Score 18
Other
beigbeder's picture

jiviti, yes, you are right.

beigbeder
Activity Score 19
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