Beer Lottery, Draw No 1

Agencies: Wibroe Duckert & Partners


To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May.

This professional campaign titled 'Beer Lottery, Draw No 1' was published in Denmark in May, 2016. It was created for the brand: Tuborg, by ad agencies: Duckert & Partners and Wibroe. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Wibroe, Duckert & Partners, Copenhagen, Denmark
Chief Creative Officer: Henrik Juul
Group Creative Directors: Rasmus Petersen, Lasse Hinke
Executive Producer: Tina Guldmann
Group Account Director: Christian Grosen Andersen
Film production: Uitchiscratch
Executive Producer: Jacob Salling
Production House: Wonderland


iStock Essentials

portrait of a strong muscular se...

Artist: Volodymyr Malovanyi

iStock Signature

Asian female English teacher wea...

Artist: lovestock

iStock Signature

Teacher talking to student about...

Artist: FG Trade

iStock Essentials

Young asian teacher man teaching...

Artist: chanakon laorob

iStock Signature

Female Yoga Instructor Filming T...

Artist: urbazon

iStock Essentials

Beautiful sport girls are engage...

Artist: Artur Osypian

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.