Beer Lottery, Draw No 1

Agencies: Wibroe Duckert & Partners


To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May.

This professional campaign titled 'Beer Lottery, Draw No 1' was published in Denmark in May, 2016. It was created for the brand: Tuborg, by ad agencies: Duckert & Partners and Wibroe. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising Agency: Wibroe, Duckert & Partners, Copenhagen, Denmark
Chief Creative Officer: Henrik Juul
Group Creative Directors: Rasmus Petersen, Lasse Hinke
Executive Producer: Tina Guldmann
Group Account Director: Christian Grosen Andersen
Film production: Uitchiscratch
Executive Producer: Jacob Salling
Production House: Wonderland


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.