Few Inches, Worth A Lot

Agency Network: 
December 2018
True Life: Few Inches, Worth A Lot
True Life Print Ad - Few Inches, Worth A Lot


It's all about few inches; the overweight creates an extra inches which hinder a lot of your normal activities and deprive you from some
feelings. The campaign is visualizing two main concepts:

1- The hug feeling is not that easy anymore, as you see the kid cannot have his hands locked together.

2- Obesity has multiple complications on health which hinder your normal activity and might lead to death. so please get rid of these extra inches to enjoy a complete life, for you and your kids.

Print advertisement created by Endorphins Art Labs, Egypt for True Life, within the category: Health.


Few Inches, Worth A Lot

Advertising Agency: Endorphins Art Labs, Egypt
Creative Director: Shika
Art Director / Calligraphy: Hesham Ali
Copywriting: Mai Hassan
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