It's all about few inches; the overweight creates an extra inches which hinder a lot of your normal activities and deprive you from some
feelings. The campaign is visualizing two main concepts:
1- The hug feeling is not that easy anymore, as you see the kid cannot have his hands locked together.
2- Obesity has multiple complications on health which hinder your normal activity and might lead to death. so please get rid of these extra inches to enjoy a complete life, for you and your kids.
Print advertisement created by Endorphins Art Labs, Egypt for True Life, within the category: Health.