Tailor

Campaign
Agency Network: 
Published/Aired: 
September 2011
Traffick Lights:  Tailor

Description

Print advertisement created by BBDO, Singapore for Traffick Lights, within the category: Public Interest, NGO.

Caption

Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

Advertising Agency: BBDO Proximity, Singapore
Creative Director: Primus Nair, Douglas Goh, Ravi Eshwar
Art Director: Clarinta Subrata
Copywriter: Shivram Gopinath
Illustrator: Jeroel Leyble
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Highest Rated

peticaca's picture

Really a great campaign !
Love the art !

peticaca
Activity Score 189
peticaca's picture

Really a great campaign !
Love the art !

peticaca
Activity Score 189
PLPioli's picture

Art is really really good !

PLPioli
Activity Score 34
Geimima's picture

nice campaign..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Takmelius's picture

Seriously? They made three of them? What does this ad say that the first one didn't? What a waste of time?!
How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.

Takmelius
Activity Score 205
Creative Director
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