Compact SUVs are often thought of as less capable than their full-sized SUV or truck-like counterparts. But the Toyota RAV4, with available All-Wheel Drive, is able to handle just about any scenario you can throw at it. So to get this message across to a target of spontaneous and active people, we showed the RAV4 living up to its promise of adventure. No matter what you want to do, the RAV4 will be there, rain or shine, summer or winter, anywhere or anytime.
Print advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.