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Adventure anywhere

Agency Network: 
Published/Aired: 
February 2017
Toyota: Adventure anywhere
Toyota Print Ad - Adventure anywhere

Description

Compact SUVs are often thought of as less capable than their full-sized SUV or truck-like counterparts. But the Toyota RAV4, with available All-Wheel Drive, is able to handle just about any scenario you can throw at it. So to get this message across to a target of spontaneous and active people, we showed the RAV4 living up to its promise of adventure. No matter what you want to do, the RAV4 will be there, rain or shine, summer or winter, anywhere or anytime.

Print advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Caption

Whatever. Wherever. Whenever.

Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
Creative Director: Chris Pierantozzi
Art Director: Philip Samartan
Copywriter: Sammy Glicker
Photographer: Andrei Stoleru
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kleenex's picture

I like the concept here.

kleenex
Activity Score 58721
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