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Escape the city, 3

Campaign
Agency Network: 
Published/Aired: 
October 2009
The North Face:  Escape the city, 3

Description

Print advertisement created by Saatchi & Saatchi, Philippines for The North Face, within the category: Fashion.

Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch
Art Directors: Andrew Petch
Illustrator: Peter Raphael Mutoc
Copywriter: Bia Fernandez
Agency Producers: Rodel Quitain, Dennis Obien
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Highest Rated

SoCH_TO's picture

Great Illustration !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Prof's picture

I really love the illustration.

great style overall

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

nice

Guest
Guest's picture

Good illustration but easy idea.

Guest
Klidesign's picture

I have to say I agree. Illustration is just perfect!
Idea 's good as well.
Great.

Great stuff guys.

Klidesign
Activity Score 209
Graphic Designer
mikeelrapido's picture

Great art!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

tirthomitro's picture

makes u stop.
makes you take a look.
does its job!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

makes u stop like a bad car accident.

Guest
premc's picture

nice one !

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

lame lame lame Did I mention it was lame?

Guest
Guest's picture

bad illustration

Guest
Byte's picture

Remind me a print ad donde before. A bycicle in the front and a city-moster behind. Maybe Honda´s ad.

Byte
Activity Score 327
Art Director |

Byte!

silvi's picture

weak concept

silvi
Activity Score 4172
Copywriter
Ad_Man's picture

Agree... The Illustration is really cool. The concept is weak and it feels done to me.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Sydney based jake's picture

lucky the illustration is contemporary.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

hey buddy lovely Illustration and Idea toooo....

Guest
vipin's picture

hey lovely Illustration and Idea toooooooooooo......

vipin
Activity Score 148
Other at Advertising |

Vipin

foxbc's picture

Great illustration and concept is clear and effective. Sure idea may have been done before but this is one of the best I've seen. I just feel bad for all the really insecure people who feel they need to excessively degrade ads to make themselves feel better.

foxbc
Activity Score 29
CU Boulder
SoCH_TO's picture

Great Illustration !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

If it's a great Idea, how come I am not persuaded of buying the product? Good illustration, bad ad!

Guest
Migzter13's picture

Nice illustration. why an arthropod by the way?

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

gallo's picture

awesome!

gallo
Activity Score 3
Graphic Designer at México, D.F.
Bouilloux Girl's picture

I think the concept is great as it is so very easily relatable and understandable at a glance... The North Face when you want to escape the city into Nature's arms-- what can be clearer?

More importantly, the idea may have been recycled but so are thousands of others, and the challenge lies in making them fresh every time you revive. So, yeah, perfect execution/illustration. Exquisitely done, Peter!

Bouilloux Girl
Activity Score 3
Copywriter
naghihimutuc's picture

A thousand thank yous baby! I'm glad you liked it! (or them, the series I mean)

On the arthropod note... I dunno. We were thinking monsters and a spider was one of the more obvious choices (I'm guessing the spider is the arthropod). Bleh. I just had way too much fun with the execution.

naghihimutuc
Activity Score 82
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