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Published/Aired: 
August 2015
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The Economist:  Sides
The Economist Print Ad -  Sides

Description

Print advertisement created by BBDO, United Kingdom for The Economist, within the category: Media.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Art Directors: Dalatando Almeida, Michael Hughes
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Highest Rated

Priya Wijetunga's picture

Yes. it isn't The Economist.

Priya Wijetunga
Activity Score 1667
General Manager
talkingisfree's picture

Is good. Suffers from the fact that this visual device has been used a bit too much

talkingisfree
Activity Score 2712
Art Director
halaby87's picture

Ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Ad_boy's picture

Part of the 'burden' this brand carries is that it has such a rich history of brilliant, clever, witty work -you just want to go straight to their ads when you see them in thumbnail online, right? But this one, I'm afraid, is a not up to their usual standard of excellence. The sentiment may be noble enough, but the device is overtraded and too yesteryear.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Culture's picture

Economist always my favourite... Nice...

Culture
Activity Score 978
Creative Director
Shraddha_pawar's picture

wow!

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

T.'s picture

Agree with the comments that this left, right, left, right optical device has been a tad over-used.

T.
Activity Score 1110

What's your ad telling the consumer?

kleenex's picture

not bad.

kleenex
Activity Score 58719
Web Designer/Developer
SmAsh's picture

Done but still good.

SmAsh
Activity Score 683
ATV
damnson's picture

Not up to Economist ad standards.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Priya Wijetunga's picture

Yes. it isn't The Economist.

Priya Wijetunga
Activity Score 1667
General Manager
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