Best Wishes

Agency Network: 
February 2011
Tampax:  Best Wishes
Tampax Print Ad -  Best Wishes


Print advertisement created by Leo Burnett, Italy for Tampax, within the category: Health.


Mother Nature please, the room is already paid.
Our best wishes for Valentine's day.

Advertising Agency: Leo Burnett, Milan, Italy
Executive Creative Directors: Paolo Dematteis, Riccardo Robiglio
Creative Director: Anna Meneguzzo
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido
Art Buyer: Giada Cioffi
Account Director: Barbara Maggioni
Account Executive: Christian Harris
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Highest Rated

bakamono's picture

My guess they don't know how the monthly works? Maybe they think it is random. (at times it is but very rare).

Activity Score 998

because therefore it is

Brainsoup's picture

hahaha good insight, but... I don't know if this will work, though

Activity Score 110
if's picture


Activity Score 3
Creative Director
A.S.'s picture

Great insight! But how it does work with product )

Activity Score 78
Nude Copy's picture

kunna parasyam....i don't know it is anymore identifiable with the TG

Nude Copy
Activity Score 1054
Copywriter at India
Prof's picture

oh the italian failure mafia returns...

Activity Score 1449
Copywriter |

Quite really.

CuriousPencil's picture


Activity Score 4199
JKW's picture

It doesn't work. Literally.

Activity Score 227
Art Director
vonK's picture

Nice picture.. but I don't get it. So he is hoping/praying that his date hasn't got the flow, but the product is for women with the flow??!

Activity Score 8
Graphic Designer
NataliaLima's picture

Yeah, pretty dumb. Someone didnt think this through

Activity Score 1378
morse's picture

I don't understand the how the product and the occasion fit together.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

arke1's picture

Yea I don't get this either...awful.

Activity Score 235
Art Director |

mr.x's picture

That dude is dressed like the roxbury brothers.

Activity Score 998
Forsbergs Skola
Rentokill's picture

C'mon guys. It's Valentines Day, the guy rented a hotel room for his sweetheart and himself. Just WHaT are they going to do there? Right. So now, we check who the actual advertiser is. And wait for the penny to drop.

Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
jackblack's picture


Activity Score 2363
Art Director
luckyzebra's picture

Do they know how tampax works? Cause if you outsmart nature with it, then it 's the tampax that's getting some for vday.

Activity Score 93
lalmadv's picture

So if Tampax wishes you a good Valentine's day, your girl won't have her period on that day? I'm just wondering. And I'm using ob, as usual.
Bad photoshop and I don't get why the boy is white-suited, should he look like God?

Activity Score 78
CuriousPencil's picture

Women bleed. 'Mother nature' is part of that. Tampax mop up the blood and bits every 28 days. Has Tampax invented a period-pausing-pill? Menses-reversal-magic? Menopause fastforward potions?

Because if they haven't, the men who made this ad, and the man who approved it should, really, be very proud to be continuing a tradition that stopped about 80 years ago. This is beyond hilarious, really it really is. This says 'Here darling, stick this up yer snatch. It'll stop the blood and I can have my f*ck'.

I'm going to print this and put it on a large bottle of poison, just to remind myself Never To Go There.

Activity Score 4199
HappyHour's picture

You're taking it too seriously, man.

"Our best wishes for Valentine's day" ...saying for both his and her sake, we at tampax hope a period doesn't get in the way of V-day love. Simple little one-off Valentine's Day promotion.

I'm not saying it's good.

Activity Score 2377
CuriousPencil's picture

You know, HH, you're right about me taking it seriously. It's the first time I saw the 'Outsmart Mother Nature' corporate line. That works well enough when it's talking to the people who use the product (though it's still a grossly misleading line to take) but, to me, this ad just puts a really creepy slant to the whole thing that the same company calls 'your monthly gift'. It contradicts itself I guess.

Activity Score 4199
HappyHour's picture

I see where you're coming from - I'll admit I didn't really take much notice of the 'Outsmart Mother Nature' line at first, which--you're right--completely contradicts what I originally took as the simple message. What an awful line. You're not outsmarting her, Tampax, you're soaking up her excrement.

Activity Score 2377
Glut's picture

bad bad bad

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture


dean viii
Activity Score 1702
Creative Director
luispiter's picture

jajaja is funny

Activity Score 2756
Vingy's picture

yeah i know the insight is great, funny, etc. But i don´t think this works very well for a tampon ad i mean the target is obviously Women and they might get offended whit this ad.

Activity Score 474
Copywriter at Advance
Filipello Manuela's picture

Ragazzi ma stiamo scherzando??!!
Avete la possibilità di fare un fake istituzionale per Tampax e fate questa roba qui?
Questa barzellettina da settimana enigmistica che non fa ridere nessuno?
Ci si aspetta di più da un fake.

(Bad ad and very bad picture. Italy deserves more).

Filipello Manuela
Activity Score 235
AdBuzzer's picture

I have a feeling that this was created without any brief whatsoever. It's nice but makes no sense. And what's the reason to advertise Tampax at Valentine's Day. It's not a box of chocolates, for God sakes!

Activity Score 1172
Marketing Manager |

chapelier's picture

Funny, but seriously?! How does it sell the product?!

Activity Score 154

keeping the right side of your head warm.

Letsgroove27's picture

jajajajajjajj its just great!

Activity Score 6
Letsgroove27's picture

jajajajajjajj its just great!

Activity Score 6
EGMONT's picture

Very bad. very bad. No meaning. no sense at all. you just put 2 things together, the 2 things are ok , but the result is wrong.

Activity Score 124
Creative Director at Art director Omnicom network
bakamono's picture

My guess they don't know how the monthly works? Maybe they think it is random. (at times it is but very rare).

Activity Score 998

because therefore it is

saravoisietequi's picture

Ahahahah! Incredibile!

Activity Score 48
Kyput's picture

Very funny.. it's rare to use a guy for a tampon product..

Activity Score 62
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