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Guy, 2

Campaign
Agency Network: 
Published/Aired: 
January 2012
Tabasco:  Guy, 2

Description

Print advertisement created by House Comunicação, Brazil for Tabasco, within the category: Food.

Advertising Agency: House Comunicação, Brasília, Brazil
Art Director: Paulo Ribas
Copywriter: Maurício Oliveira
Photographers: Diego Bresani, Lucas Malta, Estúdio Califórnia
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Highest Rated

Billoughsby's picture

Reviewing the tobasco:

1. Nicely burnished Asian pimento table condiment undercurrent.

2. Heat honest; not vinegary.

Thanks for playing!

P.S. His teeth must have been crooked for at least twenty-some years.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Hadrons's picture

He has braces. FYI. :-)

And his nose had a real Photoshop job.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thatcliffguy's picture

Let's review what Tobasco is NOT:

1. HOT

2. Good by ITSELF.

A better route would be selling flavor enhancing attributes.

Name any brand of buffalo sauce – they are doing it right.

They continue to consume market share and shelf-space.

LOVE the logo treatment though!

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

Billoughsby's picture

Reviewing the tobasco:

1. Nicely burnished Asian pimento table condiment undercurrent.

2. Heat honest; not vinegary.

Thanks for playing!

P.S. His teeth must have been crooked for at least twenty-some years.

Billoughsby
Activity Score 5154
Art Director |

That's it.

vote4pedro's picture

Very first thought.

vote4pedro
Activity Score 4601
Copywriter
sirvan's picture

thisthis

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

georgiho's picture

muy Interesante

georgiho
Activity Score 2
Graphic Designer
MicheleVirgilio's picture

nice idea

MicheleVirgilio
Activity Score 2617
rohdyl's picture

Warner Bros/Nick/Cartoon Network would like their "steam/smoke coming out of the ears' of every cartoon character" idea back.
I agree with most comments here: Tabasco isn't hot, it's a flavour. Awesome logo treatment.

rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
kleenex's picture

not fully working for me and smoke rings is a 100% no-no for this company.

kleenex
Activity Score 58645
Web Designer/Developer
torontose's picture

nice

torontose
Activity Score 393
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