Girl

Campaign
Agency Network: 
Published/Aired: 
January 2012
Tabasco:  Girl

Description

Print advertisement created by House Comunicação, Brazil for Tabasco, within the category: Food.

Advertising Agency: House Comunicação, Brasília, Brazil
Art Director: Paulo Ribas
Copywriter: Maurício Oliveira
Photographers: Diego Bresani, Lucas Malta, Estúdio Califórnia
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Tom Megginson's picture

Oversell. Tabasco just isn't that hot.

Tom Megginson
Activity Score 522
Creative Director at Acart Communications
Hadrons's picture

Their hair is a bit frosted. not pleasant look...
and it does look like smoke rather than steam.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tom Megginson's picture

It's supposed to be smoke from a "burning" mouth, with a reference to cigarette smoke. I still don't buy it.

Tom Megginson
Activity Score 522
Creative Director at Acart Communications
Hadrons's picture

well, it doesn't look like her mouth was on fire... and yes I'm with you on this one.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

The mullet is back. On women this time.

I really like the logo treatment (--couldn't leave that off the third ad, could we?)

Billoughsby
Activity Score 5140
Art Director |

That's it.

sameressawi's picture

fail... the idea is nice
but Hadrons is right she looks like she's smoking
1- smoke from hes nose
2- smoke from hes mouth
3- i would choose smoke from her ear's

sameressawi
Activity Score 12
Graphic Designer at yara adv
himynameisdarren's picture

This is the weakest one out of the three but still decent. Maybe this one should be a picture of her covering her mouth, eyes wide looking straight at the lens, and the steam blowing out her ears?

himynameisdarren
Activity Score 6
Copywriter
MicheleVirgilio's picture

i don't like this one

MicheleVirgilio
Activity Score 2569
Mayi92's picture

There is too much photoshoop in this campain, but it's still good!

Mayi92
Activity Score 141
IPP
torontose's picture

no

torontose
Activity Score 385
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